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# Lunchtime QSR Meal Promotions
KFC Introduces a New Meal Deal for Lunchtime Patrons

By Kanesa D | Published 2024-03-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/kfc-4
References: [manchestereveningnews](https://www.manchestereveningnews.co.uk/whats-on/shopping/kfc-launches-new-supermarket-style-28849147) & [kfc](http://kfc.com)

![Lunchtime QSR Meal Promotions](https://cdn.trendhunterstatic.com/thumbs/529/kfc-4.jpeg)

[KFC](https://www.trendhunter.com/trends/taste-of-kfc-deals) has recently unveiled an enticing new meal deal to compete with popular supermarket offerings. This new lunchtime deal, which debuted on Monday, March 18, allows consumers to choose between a Kentucky Mayo Twister Wrap or a Fillet Burger, accompanied by [Walkers](https://www.trendhunter.com/trends/walkers-and-fifa) [MAX](https://www.trendhunter.com/trends/chuckit-ultra-launcher) crisps or a chewy Milk Chocolate Chip Cookie, and paired with a drink of their choice.

Priced at just over £5, this bargain meal deal has captured the attention of fast-food fans, offering them a convenient and satisfying option for their weekday lunch break. The deal is available until 3 pm on weekdays, giving customers ample time to indulge in KFC's delicious offerings at an affordable price.

The new KFC meal deal is perfect for working consumers who need an affordable and filling meal to get through the day.

Image Credit: KFC

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 45% | Activity: 60% | Freshness: 22%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Lunchtime Meal Promotions in QSR:** Opportunity for QSR chains to attract weekday customers with enticing meal deals during lunch hours.
- **Convenient Lunch Options at Affordable Price:** Innovation in pricing strategies and menu offerings to meet the needs of busy consumers seeking value and convenience during lunchtime.
- **Competing with Supermarket Offerings:** Potential for QSR brands to differentiate themselves by offering competitive meal deals that rival supermarket food offerings for lunchtime patrons.

### Industries Being Reshaped

- **Quick Service Restaurants (QSR):** Disruptive opportunity for QSR industry to revamp lunchtime promotions and cater to the demands of weekday consumers seeking affordable and convenient meal options.
- **Food Retail:** Exploring ways for food retail industry players to enhance their meal deals and promotions to compete with QSR chains for lunchtime customers.
- **Food and Beverage:** Innovative strategies within the food and beverage industry to capture the lunchtime market by offering appealing meal deals that combine convenience, value, and variety.

## Related on Trend Hunter

- [Lunch-Sized QSR Meal Deals](https://www.trendhunter.com/trends/kfc-lunch-box.md)
- [Low-Cost Chicken Wraps](https://www.trendhunter.com/trends/the-kentucky-fried-chicken-wraps.md)
- [Inflation-Fighting QSR Menus](https://www.trendhunter.com/trends/taste-of-kfc-deals.md)
- [Auto Race-Inspired QSR Meals](https://www.trendhunter.com/trends/fill-ups-meal-deal.md)
- [Spiced QSR Chicken Wraps](https://www.trendhunter.com/trends/kfc-wraps.md)
- [Sides-Only QSR Snack Deals](https://www.trendhunter.com/trends/kfc-snack-deal.md)
- [Familial Comfort Food Meals](https://www.trendhunter.com/trends/double-mash-meal.md)
- [Low-Cost QSR Family Meals](https://www.trendhunter.com/trends/taste-of-kfc-meal.md)
- [Back-to-School Fried Chicken Deals](https://www.trendhunter.com/trends/kfc-backtoschool-deals.md)
