# Fast Food Scavenger Hunts KFC $20,000 Secret Santa "So Good" Campaign Spreads Joy By Summer Luu | Published 2010-12-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kfc-20000-secret-santa References: [adrants](http://www.adrants.com/2010/12/kfc-to-award-20000-in-food-to-a-so.php) & [kfc](http://www.kfc.com/about/newsroom/120910.asp) To promote this [fast food chain's 'Festive Feast,'](https://www.trendhunter.com/trends/popeyes-festive-menu) the chain is asking fans to explain why their hometown deserves a visit from the [KFC](https://www.trendhunter.com/trends/holiday-chicken-bucket) $20,000 Secret Santa, who will hide prize-filled KFC buckets throughout their city. In the 'So Good' campaign, one city will find buckets filled with cash gift cards for KFC food to reward city residents. They'll find more than $20,000 worth of prizes and holiday meals. The [marketing and charitable contest](https://www.trendhunter.com/trends/bolthouse-fresh) of the KFC $20,000 Secret Santa campaign aims to bring joyful food to a city who needs it most during this festive season. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 16% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Promotional Campaigns:** The use of promotional campaigns like the KFC $20,000 Secret Santa campaign can attract attention and engage customers in a unique way. - **City-specific Marketing:** City-specific marketing strategies, such as hiding prize-filled KFC buckets throughout a city, can generate excitement and encourage local participation. - **Charitable Contests:** Charitable contests like the KFC $20,000 Secret Santa campaign can not only promote a brand but also contribute to a worthy cause and spread joy in the community. ### Where This Applies - **Fast Food:** The fast food industry can explore innovative promotional strategies to create buzz and strengthen customer engagement. - **Marketing and Advertising:** The marketing and advertising industry can develop creative campaigns that combine brand promotion with community engagement. - **Charity and Non-profit:** Charity and non-profit organizations can collaborate with brands to create contests and initiatives that benefit both the community and the brand. ## Related on Trend Hunter - [Festive QSR Streetwear](https://www.trendhunter.com/trends/holiday-chicken-bucket.md) - [Festive Fried Chicken Meals](https://www.trendhunter.com/trends/kfc-holiday-feasts.md) - [Festive Chip Campaigns](https://www.trendhunter.com/trends/kettle-chips-christmas-campaign.md) - [Complimentary Fried Chicken Promotions](https://www.trendhunter.com/trends/kfc-free-bucket-on-us.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Musical Chicken Bucket Lids](https://www.trendhunter.com/trends/bucket-lid.md) - [Festively Themed QSR Sandwiches](https://www.trendhunter.com/trends/kfc-christmas-special.md) - [Cranberry-Topped Chicken Sandwiches](https://www.trendhunter.com/trends/festive-chicken-sandwich.md) - [Chicken-Centered Campaigns](https://www.trendhunter.com/trends/believe-in-chicken.md)