# Urban Nigerian Fashion The Kezia Frederick Graduate Collection is Vibrantly Layered By Meghan Young | Published 2012-03-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kezia-frederick-graduate-collection References: [stylebubble](http://www.stylebubble.co.uk/style_bubble/2012/03/late-cheer.html) & [keziafrederick.tumblr](http://keziafrederick.tumblr.com/) The Kezia Frederick Graduate collection is as vibrant and patterned as [tribal-inspired fashion](https://www.trendhunter.com/trends/african-fashion-futures-incubator) come. Rife with [colorful turbans](https://www.trendhunter.com/trends/yinka-ilori-1), chunky jewelry and eclectic prints, the designs are fun, light-hearted and perfect for the spring season. Just looking at the outfits will put a sunny smile on anyone’s face. Created during the designer’s time at Central Saint Martins in London, the Kezia Frederick Graduate collection explores the idea of dual citizenship in the booming British metropolis. Style Bubble notes that it “combines photographs of style observed in London as well as of Nigerian women coming out of church.” Photographed by Shiba Huizer, the Kezia Frederick Graduate collection is captured against a brick wall backdrop. Although at first the outfits look sorely out of place, this setting brings attention to urban touches such as [Nike](https://www.trendhunter.com/trends/aya-brown-x-nike-air-max-95) trainers and jumpsuits. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 77% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Vibrant Tribal-inspired Fashion:** Disruptive innovation opportunity: Create a sustainable fashion line that incorporates traditional tribal designs with modern silhouettes and eco-friendly materials. - **Dual Citizenship Fashion:** Disruptive innovation opportunity: Develop a clothing line that celebrates cultural diversity by merging design elements from different countries and highlighting the concept of multiculturalism. - **Urban Street Style:** Disruptive innovation opportunity: Introduce technology-enabled fashion accessories that combine streetwear aesthetics with smart functionalities to enhance the urban lifestyle. ### Industries Being Reshaped - **Fashion Design:** Disruptive innovation opportunity: Utilize virtual reality and augmented reality technologies to streamline the design process and create interactive experiences for fashion enthusiasts. - **Ethical Fashion:** Disruptive innovation opportunity: Develop a supply chain solution that promotes transparency and sustainability in the fashion industry, ensuring fair wages and environmentally friendly practices. - **Streetwear:** Disruptive innovation opportunity: Incorporate blockchain technology to verify the authenticity and provenance of limited edition streetwear items, combating counterfeiting and enhancing consumer trust. ## Related on Trend Hunter - [Colorful Boldly Patterned Jackets](https://www.trendhunter.com/trends/yinka-ilori-1.md) - [Nigerian-Inspired Handbags](https://www.trendhunter.com/trends/larallan.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Vibrant Collaborative Geometric Fashion](https://www.trendhunter.com/trends/roksanda-1.md) - [African Fashion Futures Incubators](https://www.trendhunter.com/trends/african-fashion-futures-incubator.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md)