# Outdoor-Ready Beer Merchandise Keystone Light and Realtree Debut a New Camo Collection By Grace Mahas | Published 2022-10-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/keystone-light-and-realtree References: [shop.keystonelight](https://shop.keystonelight.com/pages/age-gate)  Just in time for the hunting season, beloved beer brand [Keystone Light](https://www.trendhunter.com/trends/always-a-smooth-catch) and [Realtree](https://www.trendhunter.com/trends/herschel-supply-x-realtree) have joined forces to release a new camo collection. Realtree -- the popular hunting lifestyle brand -- boasts camouflage gear that has become the go-to choice for hunters and outdoor enthusiasts alike. The camo collection includes shirts, hats, outerwear, a camping chair, and even a smoker – all in a custom Keystone Light camouflage pattern designed by Realtree. The gear is now available on Keystone Light’s new online store, with prices starting at $25.00. Consumers can also enter a sweepstakes contest for a chance to win merch via social or by scanning in-store advertising. More information is available online and in stores. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 44% | Activity: 39% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Camo Merchandise:** Create exclusive merchandise in a camo pattern, partnering with a popular camo gear brand for increased reach. - **Outdoor-themed Giveaways:** Leverage sweepstakes and social advertising to offer outdoor-themed giveaways and capture audience interest. - **Online Store Expansion:** Expand product offerings and promotion via an online store with exclusive merchandise. ### Industries Being Reshaped - **Beverage:** Collaborate with complementary outdoor brands to develop beverage merchandise and experience packages for outdoor enthusiasts. - **Outdoor Gear:** Partner with beverage brands to design custom outdoor gear collections for consumers seeking to combine passion for outdoor and leisure activities. - **E-commerce:** Provide interactive customizing options for outdoor branded merchandise and home delivery options for enhanced customer experience. ## Related on Trend Hunter - [Fishing-Trip-Inspired Beer Campaigns](https://www.trendhunter.com/trends/always-a-smooth-catch.md) - [Beer-Brand Holiday Campaigns](https://www.trendhunter.com/trends/garageflage-line.md) - [Playful Camouflage Patterns](https://www.trendhunter.com/trends/playful-camouflage-pattern.md) - [Fishing-Inspired Beer-Brand Giveaways](https://www.trendhunter.com/trends/stream-home-makeover.md) - [Camo Design Bag Capsules](https://www.trendhunter.com/trends/herschel-supply-x-realtree.md) - [Free Beer-Branded Clogs](https://www.trendhunter.com/trends/crocs-and-busch-light.md) - [Gratitude-Giving Beer Cans](https://www.trendhunter.com/trends/smooth-salute.md) - [Rugged Comfort Loungewear](https://www.trendhunter.com/trends/realtree-camo-loungewear.md) - [Leopard Print Drink Coolers](https://www.trendhunter.com/trends/leopard-series.md)