# Crystal-Inspired Skincare Serums Keys Soulcare Let Me Glow Illuminating Serum Debuted Three Shades By Michael Hemsworth | Published 2024-10-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/keys-soulcare-let-me-glow-illuminating-serum References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2024-10-28/keys-soulcare-launches-new-let-me-glow-illuminating-serum-shades/) & [keyssoulcare](https://www.keyssoulcare.com) The best-selling [Keys Soulcare](https://www.trendhunter.com/trends/alicia-keys) Let Me Glow Illuminating Serum is being launched in a series of new shades that are each inspired by crystals and will work well for consumers with a variety of different skin tones. The [hydrating serum](https://www.trendhunter.com/trends/hydrating-tinted-serum) is formulated with the original recipe in mind to [illuminate and prime the skin](https://www.trendhunter.com/trends/wake-up-radiant-elixir), and comes in three new shades to choose from. The new range includes the Moonstone Aura, Bronze Aura and Golden Aura, which have a warm bronze glow, cool iridescent glow and a neutral golden glow, respectively. The various serum shades are suitable for all skin tones. Alicia Keys herself spoke on the new Keys Soulcare Let Me Glow Illuminating Serums saying, "Each is inspired by a different crystal: New Moonstone Aura, known as the stone of self-discovery, creates a cool iridescent glow. New Bronze Aura, inspired by Bronzite, the stone of courage, brings a warm bronze glow, and the original, Golden Aura is inspired by Golden Healer Quartz, the stone of manifestation, for a neutral golden glow.” ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 55% | Activity: 64% | Freshness: 29% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Crystal-inspired Skincare:** The integration of crystal symbolism in skincare products boosts consumer engagement by combining beauty routines with wellness trends. - **Inclusive Beauty Shades:** Skincare products that offer a variety of shades tailored to different skin tones tap into the growing demand for inclusive beauty solutions. - **Multi-functional Serums:** Serums that combine hydrating, illuminating, and priming functions meet the modern consumer's preference for simplified yet effective skincare routines. ### Who This Affects Most - **Beauty and Skincare:** The beauty industry is increasingly incorporating wellness elements, such as crystals, into skincare formulations to attract holistic-minded consumers. - **Cosmetics:** Diversity in shade offerings across cosmetic products is addressing the long-standing market need for more inclusive beauty solutions. - **Health and Wellness:** The health and wellness industry benefits from the crossover appeal of products that not only enhance physical appearance but also promote mental well-being through symbolic elements like crystals. ## Related on Trend Hunter - [Singer-Made Skincare Partnerships](https://www.trendhunter.com/trends/alicia-keys.md) - [Moisturizing Serum Advancements](https://www.trendhunter.com/trends/active-glow-serum.md) - [Bronzing Champagne-Hued Serums](https://www.trendhunter.com/trends/isle-of-paradise-sunny-serum.md) - [Sheer Hydrating Tinted Serums](https://www.trendhunter.com/trends/hydrating-tinted-serum.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/tree-hut-1.md) - [Gemstone-Infused Care Products](https://www.trendhunter.com/trends/gem-tonic.md) - [Superfood-Inspired Serums](https://www.trendhunter.com/trends/moon-boost-serum.md) - [Serum-Focused Skincare Bundles](https://www.trendhunter.com/trends/serum-superstars.md) - [Hybrid Makeup Formulas](https://www.trendhunter.com/trends/wake-up-radiant-elixir.md)