# Restorative Ritual Bodycare The Keys Soulcare Body Care Products Nourish the Body, Hands & Soul By Laura McQuarrie | Published 2021-05-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/keys-soulcare-body-care References: [businesswire](https://www.businesswire.com/news/home/20210527005754/en) & [keyssoulcare](http://keyssoulcare.com) After introducing skincare products, Alicia Keys' brand is debuting [Keys Soulcare](https://www.trendhunter.com/trends/alicia-keys) body care products that celebrate strength, beauty and potential. The products include a trio to support the body, hands and soul: Renewing Body + Hand Wash, [Rich Nourishing Body Cream](https://www.trendhunter.com/trends/silk-body-cream) and Sacred Body Oil. The clean and cruelty-free body care products aim to help people indulge in mindful rituals that nourish inside and out. The Renewing Body + Hand Wash boasts a soothing sage and oat milk scent, plus its gentle formula is powered by beneficial ingredients like New Zealand manuka honey. Each body care product is paired with a positive affirmation. The Sacred Body Oil, for example, reminds that "Everything I do is an act of creation." ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 13% | Activity: 27% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Mindful Bodycare:** Opportunity to develop products and services that promote mindfulness and self-care in the bodycare industry. - **Clean Beauty:** Opportunity to innovate with products and services that prioritize clean and cruelty-free ingredients in the beauty industry. - **Affirmation-inspired Products:** Opportunity to create products and services that incorporate positive affirmations to empower consumers in the self-care industry. ### Who This Affects Most - **Bodycare:** Opportunity to expand product lines and services to include offerings that promote mindfulness and self-care in a holistic way. - **Beauty:** Opportunity to innovate with products and services that prioritize clean, holistic and cruelty-free ingredients in the beauty industry. - **Self-care:** Opportunity to create a market of products and services that incorporate positive affirmations for consumers to gain empowerment and elevate self-esteem. ## Related on Trend Hunter - [Singer-Made Skincare Partnerships](https://www.trendhunter.com/trends/alicia-keys.md) - [Ritualistic Everyday Bodycare](https://www.trendhunter.com/trends/embodyme-body-care.md) - [Replenishing Clean Bodycare](https://www.trendhunter.com/trends/innersense-body-care.md) - [Hydrating Full-Body Treatments](https://www.trendhunter.com/trends/pattern-beauty-body.md) - [Soothing Candle Sets](https://www.trendhunter.com/trends/soothing-candle.md) - [Sensorial Ayurvedic Skincare](https://www.trendhunter.com/trends/soumya-rasa.md) - [Empowering Gratitude Journals](https://www.trendhunter.com/trends/keys-soulcare-gratitude-journal.md) - [Sleek Body-Nourishing Products](https://www.trendhunter.com/trends/sofia-richie-1.md) - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md)