# Car Sale Spoofs Oak Lawn Toyota's Keys in a Box Parody Riffs Off of a SNL Classic By Laura McQuarrie | Published 2014-11-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/keys-in-a-box References: [adweek](http://www.adweek.com/adfreak/toyota-dealer-makes-years-most-cringeworthy-snl-parody-keys-box-161413) & [oaklawntoyota](http://www.oaklawntoyota.com/keys-in-a-box/) Even though multiple years have passed since SNL debuted 'Dick in a Box,' it's a skit that continues to be spoofed, as seen in the 'Keys in a Box' parody from Oak Lawn Toyota. The Lonely Island parody features two [car salesmen](https://www.trendhunter.com/trends/he-got-money) taking the roles of the slicked back and suited-up Justin Timberlake and Andy Samberg, singing a reprisal of the suggestive song that's all about cars and keys. The video is being launched as part of a [Christmas campaign](https://www.trendhunter.com/trends/amazon-holiday-campaign) from Oak Lawn Toyota, promoting its 'Keys in a Box Sale Event.' Considering that the video was put together on a modest budget, it's a humorous way to revive a [successful SNL skit](https://www.trendhunter.com/trends/oscar-mayer-brings-back) and promote a holiday sale. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 21% | Activity: 68% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Video Spoofs:** Opportunity to create humorous video content that parodies popular culture and promotes products or events. - **Nostalgic Marketing:** Opportunity to tap into nostalgia by referencing popular TV shows or skits to engage with consumers. - **Viral Campaigns:** Opportunity to design marketing campaigns that have the potential to go viral and create brand awareness. ### Sectors Adopting This - **Automotive:** Opportunity for car dealerships to use creative and humorous marketing strategies to attract customers. - **Entertainment:** Opportunity to collaborate with brands and create entertaining content that resonates with the target audience. - **Retail:** Opportunity for retailers to leverage popular culture references to create engaging promotions and sales events. ## Related on Trend Hunter - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Heartwarming Holiday Car Ads](https://www.trendhunter.com/trends/nbcuniversals-primetime-specials.md) - [Rewritten Christmas Song Ads](https://www.trendhunter.com/trends/hijacking-christmas.md) - [Comedic Christmas Parodies](https://www.trendhunter.com/trends/reinfell-ad.md) - [Wintry Automobile Campaigns](https://www.trendhunter.com/trends/december-to-remember-campaign.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md)