# High-Quality Action Cameras Nikon's 'Keymission 360' at CES 2016 is Meant to Rival the GoPro By Christopher Magsambol | Published 2016-01-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/keymission-360 References: [theverge](http://www.theverge.com/2016/1/5/10718304/nikon-keymission-360-degree-action-camera-ces-2016/in/10480171) & [gizmodo](http://gizmodo.com/keymission-360-is-nikons-first-ever-action-camera-1751178864) In its first foray in action cameras, [Nikon](https://www.trendhunter.com/trends/flagship-mirrorless-camera) has released the 'Keymission 360,' meant to capture every moment of your future adventures. Much like other 360 degree cameras, this device has a small square shape, with lenses on either side. It is shockproof for two meters, and waterproof up to 30 meters, with the camera shooting at 4k. As it stands, little additional information regarding the camera has been released by Nikon, but it looks as though the product's similar specs and aesthetic are meant to rival action camera giant [GoPro](https://www.trendhunter.com/trends/gopro-max2). Few brands have chosen to enter into the 360 degree camera market, and the ones that have, like [Garmin](https://www.trendhunter.com/trends/cycling-headlight) and TomTom offer niche features like GPS and accelerometers to further differentiate themselves from their competition. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 87% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **360 Degree Cameras:** Nikon's 'Keymission 360' and other 360 cameras are a rising trend in the action camera industry, with potential for more advanced features and capabilities. - **Competition in Action Cameras:** New brands like Nikon entering the action camera market offer the potential for increased competition and disruptive innovations in the industry. - **Niche Features in Cameras:** Niche features like GPS and accelerometers in action cameras, shown in Garmin and TomTom's products, offer potential for differentiation and unique value propositions. ### Sectors Adopting This - **Consumer Electronics Industry:** The action camera industry, within the consumer electronics field, is ripe for potential changes in design and features. - **Photography and Videography Industry:** 360 degree cameras present opportunities for new take on photography and videography. - **Outdoor and Sports Industry:** Action cameras, particularly waterproof and shockproof devices, appeal to the outdoor and sports industries as a way to document adventures and experiences. ## Related on Trend Hunter - [Low-Cost 360-Degree Cameras](https://www.trendhunter.com/trends/akaso-360.md) - [8K 360-Degree Action Cameras](https://www.trendhunter.com/trends/gopro-max2.md) - [8K 360-Degree Action Cams](https://www.trendhunter.com/trends/insta360-x4.md) - [Immersive 360 camera debuts](https://www.trendhunter.com/trends/osmo-360.md) - [Tiny Cube Action Cameras](https://www.trendhunter.com/trends/insta360-go-ultra.md) - [Wide-Angle Lens Action Cams](https://www.trendhunter.com/trends/xiaomi-mi-action-360.md) - [Thumb-Sized Action Cams](https://www.trendhunter.com/trends/compact-action-camera.md) - [Compact Sports-Ready Cameras](https://www.trendhunter.com/trends/hero-action-camera.md) - [360-Degree Action Cameras](https://www.trendhunter.com/trends/insta360-x3.md)