# Customizable RGB Mouses High-End Keyboard Brand Keychron Launches its First Mouse, the M1 By Niko Pajkovic | Published 2021-11-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/keychron References: [acquiremag](https://www.acquiremag.com/tech/keychron-m1-mouse) & [keychron](https://www.keychron.com/)  [Keychron](https://www.trendhunter.com/trends/keychron-1), a company specializing in high-end customizable keyboards, has announced the launch of its first mouse, the [M1](https://www.trendhunter.com/trends/gaming-peripheral1). The M1 is an incredibly high-performance mouse targeted towards tech enthusiasts and hardcore gamers. It comes equipped with a powerful sensor with up to 16,000 DPI and an IPS of over 400. In addition, the mouse is notably lightweight, weighing just 68 grams, but also boasts a robust build capable of withstanding up to 70 million clicks. Other features of the M1 include a custom RGB light bar, [Mac](https://www.trendhunter.com/trends/corsair-k65-plus) and Windows support, two dedicated RGB and DPI button, onboard memory, type-c interface, and programmable custom keys. And although the M1 comes with all of these high-end features, it remains an affordable unit priced at just $39. Image Credit: Keychron ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 69% | Activity: 54% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Customizable High-performance Mice:** Opportunity to create high-performance customizable mice tailored to the needs of tech enthusiasts and gamers. - **Affordable High-end Gaming Accessories:** Opportunity to disrupt the gaming accessories market by offering high-performance, customizable accessories at affordable prices. - **Integration of Custom RGB Lighting:** Opportunity to integrate customizable RGB lighting in a wide range of tech products such as keyboards, mice, and other accessories. ### Industries Being Reshaped - **Computer Hardware:** Opportunity to disrupt the computer hardware market by offering customized high-performance mice and accessories. - **Gaming Industry:** Opportunity to capture the gamer market by offering affordable high-end gaming accessories, such as customizable RGB mice. - **Tech Accessories:** Opportunity to disrupt the tech accessories market by offering affordable customized accessories such as high-performance mice with RGB lighting. ## Related on Trend Hunter - [High-Performance Mouses](https://www.trendhunter.com/trends/keychron-1.md) - [High-Speed Wireless Mice](https://www.trendhunter.com/trends/m2-wireless-mouse.md) - [Ergonomic Right-Handed Mice](https://www.trendhunter.com/trends/m6-threemode.md) - [Lightweight Gaming Mice](https://www.trendhunter.com/trends/m3-mini.md) - [Expanded Gaming Mice Lineups](https://www.trendhunter.com/trends/alphyn-am10.md) - [High-Performing Mechanical Keyboards](https://www.trendhunter.com/trends/mx-mouse.md) - [Minimalist High-Polling Mice](https://www.trendhunter.com/trends/lemokey-g1.md) - [Programmable Gamer Mouses](https://www.trendhunter.com/trends/glorious-model-i.md) - [Personalized Lightweight Gaming Mouse](https://www.trendhunter.com/trends/mercury-m1-pro.md)