# Potent Plant-Powered Cosmetics Keya Skincare from By Kaycee's Harnesses the Power of Nature By Michael Hemsworth | Published 2024-04-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/keya-skincare References: [happi](https://www.happi.com/contents/view_breaking-news/2024-04-08/by-kaycee-rsquo-s-unveils-keya-skincare-/) & [bykaycees](https://www.bykaycees.com/)  Keya skincare is a new lineup of cosmetics from the By Kaycee's beauty brand that's powered by [plant-based ingredients](https://www.trendhunter.com/trends/nature-of-things) to help consumers harness the power of nature. The products are formulated with natural ingredients alongside patented complexes, vitamins and peptides to help skin look and feel its best everyday of the year. The products are reported to help rejuvenate the skin, replenish moisture and achieve a level of balance. The skincare solutions are each [dermatologically tested](https://www.trendhunter.com/trends/premium-skincare-brand) to ensure they meet the highest standards of safety and efficacy possible. Founder and CEO of By Kaycee's Ketki Yagnik spoke on Keya skincare saying, "We are thrilled to introduce Keya, our new skincare line, which embodies our core values of [integrity, efficacy, and sustainability](https://www.trendhunter.com/trends/dhartii). At By Kaycee's, we believe that skincare should be a transformative experience—a journey of self-care and self-discovery. With our new product line, we aim to redefine beauty standards and empower individuals to celebrate their unique essence." ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 59% | Activity: 69% | Freshness: 23% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Plant-based Ingredients:** Unlocking the power of nature in cosmetics with plant-based ingredients. - **Dermatologically Tested Formulations:** Ensuring safety and efficacy by testing skincare solutions with dermatological standards. - **Sustainable Beauty Practices:** Embracing sustainability in beauty by redefining beauty standards and empowering individuals. ### Industries Being Reshaped - **Beauty & Cosmetics:** Innovating the beauty industry through plant-based ingredients and sustainable practices. - **Skin Health & Wellness:** Transforming skincare industry by prioritizing dermatologically tested formulations for healthy skin. - **Natural Health Products:** Revolutionizing natural health products industry by harnessing plant-based ingredients for holistic benefits. ## Related on Trend Hunter - [Empowerment-Committed Beauty Lines](https://www.trendhunter.com/trends/kindness-powered-skincare.md) - [Scientist-Founded Skincare Brands](https://www.trendhunter.com/trends/pareva-beauty.md) - [Luxurious CBD Skincare](https://www.trendhunter.com/trends/shiksona-beauty.md) - [African-Inspired Skincare Expansions](https://www.trendhunter.com/trends/ezali-face-care-collection.md) - [Ethical Skin-Nourishing Cosmetics](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection.md) - [Botanical Organic Skincare Capsules](https://www.trendhunter.com/trends/organic-skincares.md) - [Guyanese Botanical Skincare Brands](https://www.trendhunter.com/trends/botanical-skincare-brand.md) - [Clean Ayurvedic Skincare](https://www.trendhunter.com/trends/sahajan-1.md) - [Scientifically Inspired Skincare Brands](https://www.trendhunter.com/trends/premium-skincare-brand.md)