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# Time-Controlling Watches
The Hublot MP-02 Key Of Time Slows Down or Speeds Up at Wearer's Request

By Meghan Young | Published 2014-10-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/key-of-time
References: [vicespy](http://www.vicespy.com/hublot-mp-02-key-time/) & [hublot](http://www.hublot.com/en_US/news/detail/3652/hublot-presents-the-second-member-of-the-mp-collection-the-mp-02-key-of-time)

There have been moments in which people have wished time could slow down to a crawl or speed up like a bullet and the [Hublot](https://www.trendhunter.com/trends/mp17-meca10) MP-02 Key Of Time provides a level of control that few have had the pleasure of enjoying. Although it is all based on perspective, this [impressive watch](https://www.trendhunter.com/trends/type-8-daniel-engelberg) allows people to adjust the speed either four times slower or four times faster than the standard hour.

By giving the illusion of control to the wearer, the Hublot MP-02 Key Of Time essentially gives the gift of time. Available in [titanium and king gold](https://www.trendhunter.com/trends/herms-slim-dherms-quantime-perptuel), it is a gift that would be very welcomed during the holiday season. Of course, time comes with a hefty price tag.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 91% | Activity: 84% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### What Makes This Trend Stand Out

- **Personalized Time Control:** The trend of time-controlling watches presents disruptive innovation opportunities in creating personalized time experiences for individuals.
- **Enhanced Time Perception:** The trend of time-controlling watches opens up disruptive innovation opportunities to enhance people's perception of time, allowing them to experience time at different speeds.
- **Luxury Time Manipulation:** The trend of time-controlling watches creates disruptive innovation opportunities in the luxury watch industry by offering time manipulation as a high-end feature.

### Sectors Adopting This

- **Watch Industry:** The watch industry can leverage the trend of time-controlling watches to develop new products that offer customizable time experiences, creating a unique selling proposition.
- **Technology Industry:** The technology industry can explore disruptive innovation opportunities by incorporating time-controlling capabilities into smartwatches, blurring the line between traditional timepieces and digital devices.
- **Luxury Goods Industry:** The luxury goods industry can tap into the trend of time-controlling watches to cater to affluent customers who seek exclusive and unique time manipulation experiences.

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