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# Cold Pie-Inspired Drinks
The Starbucks Key Lime Cream and Yoghurt Frappuccino is Refreshingly Tart

By Michael Hemsworth | Published 2017-07-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/key-lime-cream
References: [en.rocketnews24](http://en.rocketnews24.com/2017/06/30/starbucks-adds-new-summertime-frappuccino-to-their-menu-in-japan/) & [starbucks.co.jp](http://www.starbucks.co.jp/press_release/pr2017-2188.php)

The hottest months of the year are upon us in North America as well as in many other parts of the world, so the [Starbucks](https://www.trendhunter.com/trends/cool-lime-refreshers) Key Lime Cream and Yoghurt Frappuccino is a new option to stay cool that is exclusively available in Japan. The Frappuccino incorporates a blend of two different kinds of tart flavoring including key lime juice along with key lime custard that is balanced with yogurt and a [whipped cream topping](https://www.trendhunter.com/trends/strato-frappuccino).

The Starbucks Key Lime Cream and Yoghurt Frappuccino is [caffeine-free](https://www.trendhunter.com/trends/frappuccino-lite), which has been a distinct focus by the brand within many markets around the world. This likely comes as a response to younger consumers heading into the brand's retail establishments wanting to try something that isn't coffee-based.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 34% | Activity: 65% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Non-coffee Beverages:** Opportunity for coffee shops to expand their offerings to attract younger, non-coffee drinkers.
- **Tart Flavors:** Trend towards tart flavors in the beverage industry, opening up opportunities for new and unique flavor combinations.
- **Seasonal Beverages:** Increased demand for refreshing, seasonal beverages during hotter months provides opportunities for product innovation and differentiation.

### Where This Applies

- **Coffee Shops:** Opportunity for coffee shops to expand their non-coffee offerings to attract new customers and meet changing consumer preferences.
- **Beverage Manufacturing:** Trend towards tart flavors in beverages presents opportunities for beverage manufacturers to create new product lines and flavors.
- **Food Service Industry:** Increased demand for seasonal, refreshing beverages presents opportunities for food service industry to differentiate and innovate their beverage offerings.

## Related on Trend Hunter

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