# Understated Glam Lookbooks These Key Fall Pieces from H&M are All You Need This Winter By Farida Helmy | Published 2014-07-28 | Updated 2014-08-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/key-fall-pieces References: [fashiongonerogue](http://www.fashiongonerogue.com/edita-vilkevicute-sports-hms-key-fall-fashion-pieces/) & [hm](http://www.hm.com/us/key-pieces-ladies) The time has come once again to start paying attention to the key fall pieces you need to stock your wardrobe with this season. And you are in luck because you don't need to splurge on them with the release of the latest H&M fall fashions. In the H&M Fall/Winter 2014 lookbook we see model Edita Vilkeviciute posing in key fall pieces that include flattering pencil skirts, crop tops, printed sweatshirts, cozy cardigans, jogging pants, biker jackets, body-con dresses, oversized bags, white shirts, comfy tees and knitted sweaters. The stunning Vilkeviciute looks relaxed and girly in the affordable basics -- which means we can afford to buy them and look as good as she does -- that do a beautiful job mixing basics with fun prints and winter-appropriate colors. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 40% | Activity: 9% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Affordable Fall Fashion:** The trend of affordable fall fashion provides an innovative opportunity for companies to offer stylish yet inexpensive clothing options to consumers. - **Mixing Basics with Prints:** The trend of mixing basics with fun prints in fall fashion creates an innovative opportunity for designers to experiment with unconventional pairings and create new styles. - **Understated Glam Lookbooks:** The trend of understated glam lookbooks in fall fashion creates a disruptive innovation opportunity for companies to showcase their products in a creative and engaging way. ### Who This Affects Most - **Fast Fashion Retail:** The fast fashion retail industry can benefit from the trend of affordable fall fashion by targeting budget-conscious consumers who still want to stay on-trend. - **Fashion Design:** The fashion design industry can capitalize on the trend of mixing basics with prints by creating new and unique styles that combine classic pieces with unconventional patterns. - **Online Retail:** The online retail industry can take advantage of the trend of understated glam lookbooks by creating visually stunning and engaging digital campaigns to showcase their products. ## Related on Trend Hunter - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Modular Fw26 Tech Fashion](https://www.trendhunter.com/trends/hh118389225-4.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Lounge-Focused Winter Wear](https://www.trendhunter.com/trends/lounge-club-collection.md) - [Fall-Centric Layered Apparel](https://www.trendhunter.com/trends/uniqlo-u-fw24.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Comfortable Sophisticated Knit Fashion](https://www.trendhunter.com/trends/kerisma-knits.md) - [Fashion-Forward Layering Lines](https://www.trendhunter.com/trends/shein-layering-lines.md)