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# Luxe Key-Shaped Earrings
Off-White's Key Earring is Bright and Looks Exactly as It Sounds

By Amy Duong | Published 2020-08-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/key-earring
References: [hypebeast](https://hypebeast.com/2020/8/off-white-key-earring-release)

Off-White introduces its latest jewelry design in the form of the Key Earring, which is exactly as it sounds visually. The pair of earrings are a replica of keys. The design builds from the penchant by Virgil Abloh as he continues to push boundaries with design accessories.

The earring rests on a single hoop design that is constructed from silver tonal metal materials. The thicker part of the hoop portion loops through the pendant. Notably, the pendant is detailed with some textures for a rustic look. It also has the brand's logo engraved onto it as a subtle branding accent. To round out the entire jewelry's design, it features a sleeper fastening for those with pierced ears.

Image Credit: Harvey Nichols

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 19% | Activity: 6% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry)

## Key Themes

### Why This Trend Is Growing

- **Key-shaped Accessories:** Opportunity for designers to create unique accessories inspired by key designs.
- **Rustic Textured Jewelry:** There is room for innovation in creating jewelry that incorporates rustic textures for a unique and trendy look.
- **Subtle Branding Accents:** Brands can explore creative ways to incorporate subtle branding accents into their jewelry designs.

### Industries Being Reshaped

- **Fashion Accessories:** Fashion accessory manufacturers can explore key-shaped designs to cater to the growing trend.
- **Jewelry:** Jewelry designers can experiment with rustic textures to create trendy and unique pieces.
- **Luxury Brands:** Luxury brands have an opportunity to incorporate subtle branding accents into their jewelry designs for a high-end, sophisticated look.

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