# Complex Flavor Profile Kombuchas The New KeVita Master Brew Kombucha Line Flavors are Energizing By Michael Hemsworth | Published 2017-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kevita-master-brew References: [preparedfoods](http://www.preparedfoods.com/articles/120235-kevita-expands-master-brew-kombucha-line) Kombucha has transitioned from being a drink on the fringe of health culture to an accepted health tonic by many consumers, so brands are responding with new options like the [KeVita](https://www.trendhunter.com/trends/kevita-herbal-spritzers) Master Brew Kombucha Line. The line has two [new flavors](https://www.trendhunter.com/trends/mango-lime) including Blueberry Basil and Roots Beer, which will provide a flavor experience that is both satisfying and energizing. The KeVita Master Brew Kombucha Line flavors are somewhat complex, and are made as such to satisfy consumers who are looking for a [kombucha beverage](https://www.trendhunter.com/trends/functional-kombucha) that is more in line with their evolving taste preferences. As kombucha and other natural health beverages continue to grow in popularity, we'll likely continue to see brands respond with more complex flavor options to satisfy consumers. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 32% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Complex Flavor Profiles:** Brands are developing kombucha beverages with complex flavor profiles to meet the evolving taste preferences of consumers. - **Natural Health Beverages:** The popularity of natural health beverages like kombucha is driving brands to respond with innovative flavor options. - **Energizing Drinks:** Kombucha brands are creating energizing flavor experiences to cater to consumers seeking a boost of energy. ### Where This Applies - **Beverage Industry:** The beverage industry is adapting to the demand for complex flavor profiles in health drinks like kombucha. - **Health and Wellness Industry:** The health and wellness industry is seeing growth with the rise of natural health beverages like kombucha. - **Flavor Industry:** The flavor industry plays a crucial role in developing innovative and satisfying flavor combinations for kombucha and similar beverages. ## Related on Trend Hunter - [Zesty Kombucha Refreshments](https://www.trendhunter.com/trends/healthade-ginger-lemon-berry.md) - [Sessionable Canned Kombuchas](https://www.trendhunter.com/trends/koe.md) - [Authentic Boozy Craft Kombuchas](https://www.trendhunter.com/trends/craft-kombucha.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Lemonade-Infused Berry Kombucha](https://www.trendhunter.com/trends/berry-lemonade-1.md) - [Savory Indian Kombuchas](https://www.trendhunter.com/trends/umami-brew.md) - [Boldly Flavored Kefir Drinks](https://www.trendhunter.com/trends/kefir-flavor.md) - [Modern Functional Kvass Lines](https://www.trendhunter.com/trends/biotic-ferments.md) - [Lightly Fermented Beverage Lines](https://www.trendhunter.com/trends/kevita-herbal-spritzers.md)