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# Carrot-Centric Christmas Ads
ALDI's Christmas Ad Continues Last Year's Story of Kevin the Carrot

By Laura McQuarrie | Published 2017-11-14 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/kevin-the-carrot
References: [campaignlive](https://www.campaignlive.co.uk/article/aldis-christmas-cliffhanger-sees-kevin-carrot-return-fall-love/1449425) & [thesun](https://www.thesun.co.uk/money/4879324/aldi-limits-customers-to-three-kevin-the-carrot-toys-each-to-stop-people-cashing-in-on-ebay/)

Last year for the holiday season, [ALDI](https://www.trendhunter.com/trends/carrot-gold-engagement-ring) released a festive advert that introduced Kevin the Carrot. This year, the charming vegetable character is back again, starring in the [global discount supermarket chain's 2017 Christmas ad](https://www.trendhunter.com/trends/aldi-christmas-dinner). Just like the previous year, Kevin the Carrot is shown making his way across a long dinner table, but this time his journey is for the purpose of meeting a new love interest—Katie the Carrot. Once they are united, Kevin and Katie set off to find Santa on the train, but the video ends on a cliffhanger. Over the course of the holiday season, ALDI will be releasing 14 #KevinAndKatie product-oriented films.

To support its 2017 Christmas advert, ALDI is now selling [soft plush toys](https://www.trendhunter.com/trends/aldis-novelty-baubles) of Kevin the Carrot and his love interest Katie.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 13% | Activity: 31% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### Key Themes Behind This Trend

- **Plush Toy Merchandising:** Opportunity for retailers to capitalize on the demand for plush toy merchandise based on popular holiday advertising characters like Kevin the Carrot.
- **Character-driven Marketing:** Brands can create engaging and memorable marketing campaigns by developing characters with unique stories and personalities, like Kevin the Carrot.
- **Continuing Storytelling:** Building on popular narratives from previous campaigns, such as Kevin and Katie's relationship, allows brands to maintain consumer interest and anticipation year after year.

### Where This Applies

- **Retail:** The retail industry can take advantage of the demand for merchandise based on popular holiday advertising characters.
- **Marketing:** Brands specializing in marketing strategies and campaigns have an opportunity to develop character-driven advertisements and stories.
- **Entertainment:** Entertainment companies can explore the potential for expanding popular brand characters into other media formats, such as television shows or movies.

## Related on Trend Hunter

- [Charming Christmas Advertisements](https://www.trendhunter.com/trends/sainsburys-christmas-ad.md)
- [Christmas Romcom Grocer Movies](https://www.trendhunter.com/trends/waitrose-the-perfect-gift.md)
- [Festive Carnivorous Plant Ads](https://www.trendhunter.com/trends/snapper-the-perfect-tree.md)
- [Carrot-Shaped Engagement Rings](https://www.trendhunter.com/trends/carrot-gold-engagement-ring.md)
- [Food-Themed Holiday Campaigns](https://www.trendhunter.com/trends/krogers-2024-holiday-campaign.md)
- [Interactive Family-Friendly Holiday Campaigns](https://www.trendhunter.com/trends/bolthouse-fresh.md)
- [Mystery-Style Holiday Ads](https://www.trendhunter.com/trends/sweet-suspicion.md)
- [Complimentary Christmas Shopping Campaigns](https://www.trendhunter.com/trends/aldi-big-advent-giveaway.md)
- [Kindness-Promoting Ad Reboots](https://www.trendhunter.com/trends/cocacolas-christmas-kindness.md)