# Subculture Lifestyle Stalking This Kevin Morosky Photography Captures Authentic Hipster Living By Jordan Sowunmi | Published 2011-06-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kevin-morosky References: [lifelounge.au](http://www.lifelounge.com.au/photography/news/kevin-milly-moroskys-grainy-photography.aspx) & [kevinmorosky](http://www.kevinmorosky.com/) To take one glance at Kevin Morosky's selected portfolio is to transport yourself into his fast-paced and fun bohemian life in London. Kevin Morosky claims that his aim as a [photographer](https://www.trendhunter.com/trends/still-life-1) is to capture the "authenticity" that is often lacking from the [underground scene](https://www.trendhunter.com/trends/day-3-capsule-2) in the U.K. After viewing his portfolio, I think it's safe to say that he has captured it. The images reflect Kevin Morosky and his collection of attractive and stylish friends as they lead their everyday lives -- which, for them, means [stalking the streets of London](https://www.trendhunter.com/trends/paul-anthony-smith) with a camera wrapped around your neck, sitting at a lavish party without a care in the world or attempting to reconnect with nature by stepping into the woods. The images seem standard, but each image shares one unchangeable but strong emotion: an unbridled joy, passion and zest for life. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 98% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Authentic Lifestyle Photography:** Disruptive innovation opportunity: Develop a platform or app that connects photographers specializing in capturing authentic lifestyles with individuals seeking genuine and relatable visual content. - **Subculture Representation:** Disruptive innovation opportunity: Create a media platform or publication dedicated to showcasing the unique subcultures and underground scenes around the world, offering a platform for authentic voices to be heard. - **Bohemian Lifestyle Documentation:** Disruptive innovation opportunity: Design a subscription-based service that curates and delivers a collection of bohemian lifestyle products, allowing individuals to immerse themselves in the authentic bohemian experience. ### Who This Affects Most - **Photography Services:** Disruptive innovation opportunity: Develop advanced AI-powered cameras or accessories that make it easier for photographers to capture authentic lifestyle moments in a fast-paced, ever-changing environment. - **Media and Publishing:** Disruptive innovation opportunity: Leverage AI and data analytics to identify and showcase emerging subcultures and underground scenes through targeted digital content distribution, reaching niche audiences. - **Subscription Box Services:** Disruptive innovation opportunity: Create a unique subscription box service focused on curating and delivering bohemian-inspired products and experiences, catering to individuals seeking an alternative and authentic lifestyle. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Creative Photo Communities](https://www.trendhunter.com/trends/hipstamatic.md) - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md) - [Functional Rugged Menswear](https://www.trendhunter.com/trends/menswear-brand-kestin.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Skateboarding Heritage Collection](https://www.trendhunter.com/trends/united-through-skateboarding.md) - [Brand Staple-Highlighting Luxe Fashion](https://www.trendhunter.com/trends/rathbonenewman.md)