# African-Inspired Editorials The Photographs by Kevin Mackintosh Resonate With His Heritage By Francis Tiangson | Published 2011-01-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/kevin-mackintosh References: [trendland.net](http://trendland.net/2011/01/24/kevin-mackintosh-photography) & [kevinmackintoshphotography](http://www.kevinmackintoshphotography.com/) It's easy to see that UK-based photographer Kevin Mackintosh is still inspired by his roots. Mackintosh left Africa 15 years ago and his work prominently displays an influence from [his native land](https://www.trendhunter.com/trends/african-identity) that gives them a unique edge. Whether he's photographing elephant-riding models or beach-trotting balloon babes, the images by Kevin Macintosh are highly-dynamic and captivating. Kevin Mackintosh has had his work printed in L'uomo Vogue, [American Vogue](https://www.trendhunter.com/trends/wood-for-the-trees), Exit, Dansk, GQ and [Hermes](https://www.trendhunter.com/trends/rdai). Take a look through the gallery to see some of mackintosh's awesome work. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 81% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **African Heritage in Fashion & Photography:** There is a growing trend of using African heritage in fashion and photography, creating an opportunity for unique and culturally relevant products and content. - **Dynamic and Captivating Imagery in Fashion:** The demand for dynamic and captivating imagery in the fashion industry is increasing, providing an opportunity to create visually stunning campaigns that capture the attention of consumers. - **Multicultural Representation in Fashion and Media:** There is a trend towards multicultural representation in fashion and media, providing an opportunity to showcase diverse perspectives and create more inclusive products and content. ### Where This Applies - **Fashion:** The fashion industry can incorporate African-inspired prints and designs into their clothing, accessories, and campaigns, offering consumers a unique and culturally rich product experience. - **Photography:** Photographers can incorporate African heritage and dynamic imagery into their work to create captivating content that stands out in a saturated market. - **Media:** Media companies and publishers can showcase diverse perspectives and multicultural representation in their content, providing a more inclusive and impactful product for their audiences. ## Related on Trend Hunter - [Dynamic Vibrant Rug Collections](https://www.trendhunter.com/trends/sedona-series.md) - [Cult Film-Inspired High Fashion](https://www.trendhunter.com/trends/the-lion-king-collection.md) - [African Culture-Honoring Chair Designs](https://www.trendhunter.com/trends/kundung-pembe.md) - [Functional Rugged Menswear](https://www.trendhunter.com/trends/menswear-brand-kestin.md) - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [African Identity-Inspired Exhibitions](https://www.trendhunter.com/trends/african-identity.md) - [Colorful Boldly Patterned Jackets](https://www.trendhunter.com/trends/yinka-ilori-1.md) - [Southern Africa-Inspired Jewelry Capsules](https://www.trendhunter.com/trends/messika.md) - [Collaborative Home Design Collections](https://www.trendhunter.com/trends/culture-and-craft.md)