# Street Style Artist Mashups The Kevin Lyons X MEI Collection is a Culture Junkie's Dream By Sophia Pelka | Published 2012-02-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kevin-lyons-x-mei References: [english.mashkulture.net](http://english.mashkulture.net/2012/02/29/kevin-lyons-x-mountain-equipment-inc-video/) & [naturalborn](http://www.naturalborn.com/) The Kevin Lyons X MEI collection is a rowdy collection of [messenger bags, backpacks and graphic t-shirts](https://www.trendhunter.com/trends/eastpak-launched). The Tokyo/California-based company [Mountain Equipment Inc](https://www.trendhunter.com/trends/prophecy-ring-moc). teamed with Kevin Lyons, the former creative director for [Urban Outfitters](https://www.trendhunter.com/trends/topologie-1) to create this exciting line. Kevin Lyons is a master of vulgarity and typography. His work has been featured on graffiti-inspired posters, deck work and kitchen wear. His eye for design and unmeasurable grasp on youthful energy is easily transcribed into each of his projects. In the preview video, Lyons praises the inspiration for his collaboration with MEI Japanese design. He explains that everything has character, from warning labels to signage. The 'All You Can Eat' collection boasts Lyons' signature monster doodle with a satirical, ironic speech bubble. The design is simple and endearing, slewed across the reliable totes from MEI. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 54% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Culture-inspired Collaborations:** The trend of collaborating with artists to create culture-inspired collections can disrupt the fashion industry and attract a youth demographic. - **Graphic Design Patterned Merchandise:** The trend of integrating graphic design patterns on merchandise can disrupt the retail industry and appeal to consumers looking for unique products. - **Character-driven Accessories:** The trend of incorporating character design on accessories can disrupt the accessories industry and cater to consumers seeking playful and quirky items. ### Industries Being Reshaped - **Fashion:** The fashion industry can benefit from collaborating with street style artists to create culture-inspired collections that attract younger consumers. - **Retail:** The retail industry can offer unique merchandise by integrating graphic design patterns on products to appeal to consumers seeking one-of-a-kind items. - **Accessories:** The accessories industry can cater to consumers seeking playful and quirky items by incorporating character design on products. ## Related on Trend Hunter - [Character Art-Infused Leather Bags](https://www.trendhunter.com/trends/moynat-x-kasing.md) - [Artist-Inspired Outdoor Gear](https://www.trendhunter.com/trends/meguru-yamaguchi1.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md) - [Limited Character Luxury Bags](https://www.trendhunter.com/trends/moynat.md) - [Artist-Inspired Sweaters](https://www.trendhunter.com/trends/lee-x-basquiat.md) - [Monster-Adorned Capsule Collections](https://www.trendhunter.com/trends/capsule-collections.md) - [Playful Expansive Collaborations](https://www.trendhunter.com/trends/collab-with-takashi-murakami.md)