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# Equality-Themed Cartoon-Esque Slides
adida and Kevin Lyons Highlight Monster Characters for Spring

By Amy Duong | Published 2022-04-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/kevin-lyons-1
References: [hypebeast](https://hypebeast.com/2022/4/adidas-kevin-lyons-adilette-slides-collaboration) & [adidas](https://www.adidas.co.uk/adidas-x-kevin-lyons-adilette-slides/GY5768.html)

New York-baed artist and notable streetwear icon Kevin Lyons works in collaboration with [adidas](https://www.trendhunter.com/trends/hello-kitty-1) on his own interpretation of the sportswear imprint's slides. The artist is recognized for his [colorful Monster characters](https://www.trendhunter.com/trends/shmoofoil) and these playful faces make their way onto the [iconic adilette sandals](https://www.trendhunter.com/trends/calm-slide-2) for the season.

The slides are made from the brand's signature cloudfoam footbed foundation in a hazy orange hue. It is then detailed with Lyon's characters in purple and a darker orange for contrast. It scatters all across the silhouette as the top forefoot strap is made with soft and fuzzy cotton material. Branding can be found on the top stitched on in bubble letters to follow the same design language.

Image Credit: adidas

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 28% | Activity: 10% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Why This Trend Is Growing

- **Cartoon-inspired Fashion:** Kevin Lyons brings his colorful Monster characters to adidas slides, suggesting playful and creative ways for fashion brands to offer consumers something unique.
- **Artist X Brand Collaborations:** Collaborations are becoming increasingly popular, brands can work with artists to create unique products that resonate with a broader audience.
- **Equality and Social Justice Marketing:** The use of equality-themed designs is a growing trend, as more and more fashion brands are aligning themselves with social justice movements.

### Industries Being Reshaped

- **Fashion:** Fashion brands can incorporate fun and playful elements such as cartoon figures and characters into their designs in unique ways to create new and exciting products.
- **Art:** Artists and creators of all kinds can collaborate with brands to increase exposure and add their unique touch to products.
- **Marketing and Advertising:** Equality and social justice themes are becoming increasingly popular in marketing campaigns, especially in the fashion industry, as brands aim to connect with a wider audience and create a positive social impact.

## Related on Trend Hunter

- [Cartoon-Inspired Cat Slides](https://www.trendhunter.com/trends/hello-kitty-1.md)
- [African Craft Heritage Slides](https://www.trendhunter.com/trends/adidas-wales-bonner-adilette-slides.md)
- [Dynamic Chunky Branded Sandals](https://www.trendhunter.com/trends/adilette-22-xlg.md)
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- [Hybrid Laced Sneaker Sandals](https://www.trendhunter.com/trends/beach-gazelle.md)
