# Refreshed Signature Shoes The Kevin Durant Signature Shoe Celebrates the Player's New Team By Rahul Kalvapalle | Published 2016-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kevin-durant-signature-shoe References: [news.nike](http://news.nike.com/news/kd9-nikeid-limited-edition) & [news.nike](http://news.nike.com/news/kd9-nikeid-limited-edition) The ninth edition of the KD9 is perhaps the most meaningful Kevin Durant signature shoe yet. One of [Nike's](https://www.trendhunter.com/trends/kd-4) star basketball players, Durant recently made a huge decision to switch teams, moving from the Oklahoma City Thunder to the [Golden State Warriors](https://www.trendhunter.com/trends/golden-kiss). Considering that his new team is located in the Bay Area, Nike decided to go ahead and issue a shoe that celebrates the color schemes associated with his new team and its surrounding area. This Kevin Durant signature shoe is only set to be made available for a limited time, with the multicolor knit color scheme only available to North America-based buyers. With its blue and gold color scheme, this shoe marks a refreshing aesthetic change that is a metaphor for Durant's own change of scenery. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 71% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Limited Edition Shoes:** Creating limited edition shoes with unique design elements allows brands to generate hype and exclusivity among consumers. - **Team-themed Shoes:** Designing shoes that celebrate a player's new team helps to create a stronger connection between the athlete and their fan base. - **Regional Exclusivity:** Offering color schemes and designs exclusive to specific regions taps into local pride and creates a sense of collectibility. ### Who This Affects Most - **Sports Apparel:** Sports apparel brands can leverage athlete transfers and team changes to create limited edition shoes that appeal to fans and collectors. - **Footwear Manufacturing:** Footwear manufacturers can partner with athletes to design team-themed shoes that showcase their new affiliation and resonate with fans. - **E-commerce:** E-commerce platforms can capitalize on regional exclusivity by targeting specific markets with limited edition shoes, creating demand and driving online sales. ## Related on Trend Hunter - [Golden Tinged Basketball Sneakers](https://www.trendhunter.com/trends/kd-4.md) - [New Year-Inspired Basketball Shoes](https://www.trendhunter.com/trends/year-of-the-dragon-colorway.md) - [Vibrant Festive Basketball Shoes](https://www.trendhunter.com/trends/kd17.md) - [Silver-Tinged Lifestyle Sneakers](https://www.trendhunter.com/trends/soft-pearl.md) - [Stealthy Tonal Basketball Sneakers](https://www.trendhunter.com/trends/kd-18.md) - [Sporty Dynamic Futuristic Footwear](https://www.trendhunter.com/trends/vol-9.md) - [Agile Eye-Catching Basketball Shoes](https://www.trendhunter.com/trends/anta-kai-1.md) - [Bold-Colored Accented Sneakers](https://www.trendhunter.com/trends/fox-1.md) - [Athlete-Approved Football Boot Designs](https://www.trendhunter.com/trends/football-boot.md)