# Everyday Lifestyle Portraits Kevin Cruff Captures His Subjects in Their Actual Environments By Meghan Young | Published 2011-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kevin-cruff References: [whitezine](http://www.whitezine.com/en/photography/environmental-portraits.html) & [cruffphoto](http://www.cruffphoto.com/) Portraits are often taken to capture a particular person's essence, and that is exactly what Kevin Cruff does with his [portrait series](https://www.trendhunter.com/trends/portraitia). Although he does capture his subject's personality and demeanor, I have to say that I really like how he has concentrated on the lifestyle his subject leads as well. From the garbage man to a plane model enthusiast and a coffee maker, subjects of Kevin Cruff's work are truly an eclectic group of people. Although I have to say that there is definitely a rustic, country vibe to his entire portrait portfolio. Hailing from Seattle, Washington, Kevin Cruff specializes as a photographer in the [advertising industry](https://www.trendhunter.com/trends/profiler). Of course, one can see he does more than just that. Kevin Cruff lists [Chevrolet](https://www.trendhunter.com/trends/nike-book-2-x-chevrolet) and the Boeing Company as his clients. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 45% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Everyday Lifestyle Portraits:** Opportunity for photographers and artists to capture the essence of individuals in their natural environments. - **Emphasizing Personal Lifestyle in Portraits:** Opportunity for photographers to focus on the lifestyle and personality of their subjects. - **Eclectic Group of Subjects:** Opportunity for photographers to showcase the diversity and uniqueness of individuals through their portraits. ### Who This Affects Most - **Photography:** Disruptive innovation opportunity for photographers to explore new ways of capturing and presenting portraits. - **Advertising:** Disruptive innovation opportunity for marketers to use lifestyle-focused portraits to connect with target audiences. - **Art:** Disruptive innovation opportunity for artists to challenge traditional portrait styles and techniques. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [AI-Powered Portrait Studios](https://www.trendhunter.com/trends/ai-powered-portrait-studio.md) - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md) - [Professional AI Photo Studios](https://www.trendhunter.com/trends/business-portrait-ai.md) - [Color Photography Exhibitions](https://www.trendhunter.com/trends/profiles-in-color.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Professional AI Headshots](https://www.trendhunter.com/trends/headshotwork.md) - [Striking Urban Wildlife Art](https://www.trendhunter.com/trends/clare-allin.md) - [Professional Portfolio Builders](https://www.trendhunter.com/trends/profiler.md)