# Ergonomically Designed Kettlebells The 'Kettlecross' Helps Athletes Maintain Proper Form By Michael Hemsworth | Published 2021-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kettlecross References: [yankodesign](https://www.yankodesign.com/2021/08/07/the-kettlebell-sees-its-first-significant-redesign-in-300-years-all-for-a-better-user-experience/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+yankodesign+%28Yanko+Design+-+Form+Beyond+Function%29) & [kickstarter](https://www.kickstarter.com/projects/kettlecross/kettlecross-the-kettlebell-hybrid?ref=679rke&token=f028af10) The humble kettlebell hasn't changed much in shape or style single it originated several hundred years ago, so the 'Kettlecross' kettlebell is intended to change this with a decidedly more comfortable aesthetic. The workout weight maintains the look and feel of a [traditional kettlebell](https://www.trendhunter.com/trends/grind-dumbbell), but looks as though it has been cut in half to divide the weight between either side of the athlete's hand. This will enable a more [comfortable, ergonomic experience](https://www.trendhunter.com/trends/equipt-movement) when using the kettlebell with a range of different exercises which could also help to stave off the occurrence of strains. The 'Kettlecross' kettlebell has been given a modern design overhaul, but is still suited for being used across a range of different exercises for athletes to perform. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 72% | Activity: 53% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Ergonomic Fitness Equipment:** The trend towards ergonomic fitness solutions presents an opportunity for further innovation with other workout gear. - **Improved Exercise Form:** There is a growing trend towards workout equipment that helps users maintain proper form, and this presents an opportunity to create new devices with this function. - **Comfortable Workout Gear:** The demand for comfortable workout gear provides an opportunity to create new products with ergonomic design. ### Where This Applies - **Fitness Industry:** There's an opportunity for disruptive innovation in the fitness industry, particularly in the development of new workout gear. - **Sports Equipment Industry:** The sports equipment industry should consider ergonomic design in order to make their products more comfortable for users and therefore more appealing. - **Athletic Training Industry:** Athletic trainers and coaches can benefit from incorporating ergonomically designed fitness equipment in their training regime. ## Related on Trend Hunter - [Stackable Modular Kettlebells](https://www.trendhunter.com/trends/modular-kettlebell.md) - [Free Weight Conversion Accessories](https://www.trendhunter.com/trends/jayflex-hyperbell.md) - [Aesthetic Dual-Purpose Weights](https://www.trendhunter.com/trends/helix-weight.md) - [Adjustable Athlete Workout Kegs](https://www.trendhunter.com/trends/tribe-wod-king-keg.md) - [Multi-Functional Compact Fitness Tools](https://www.trendhunter.com/trends/compact-fitness-tool.md) - [Versatile Grip Weights](https://www.trendhunter.com/trends/grip-weight.md) - [Aesthetically Pleasing Yoga Weights](https://www.trendhunter.com/trends/helix-weights.md) - [Connected Form-Analyzing Dumbbells](https://www.trendhunter.com/trends/kabata-ai-dumbbells.md) - [Contemporary Versatile Stacked Weights](https://www.trendhunter.com/trends/lift-stackable.md)