# Premium Tortilla Chips Kettle Chips Has Unveiled a New Line of Kettle Tortillas in the UK By Katherine Pendrill | Published 2026-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kettle-tortillas References: [conveniencestore](https://www.conveniencestore.co.uk/products/kettle-chips-launches-new-gourmet-tortilla-range/716881.article#toggle)  The hand-cooked premium chip brand [Kettle Chips](https://www.trendhunter.com/trends/chili-beef-potato-chips) is looking to shake up the UK snack aisle with the debut of its new Kettle Tortillas lineup. Designed for shoppers looking for a more premium tortilla chip experience, the new Kettle Tortillas range boasts an extra crunchy texture and bold flavor options. The Kettle Tortillas Mature Cheddar & Red Onion chip is made from a blend of white corn with red quinoa, all infused with onion, herbs, and cheddar. On the other hand, the Sweet Chilli & Sour Cream chip boasts a red pepper, pumpkin, and brown linseed base, with sour cream and chilli seasonings. Finally, the Sea Salt & Black Pepper chip is made from black beans, millet, brown linseeds, and sunflower seeds, with sea salt and black pepper used as seasonings. The new Kettle Tortillas are available now from UK retailers [Waitrose](https://www.trendhunter.com/trends/black-garlic-sour-cream-crisps) and [Morrisons](https://www.trendhunter.com/trends/kettle-krinkle). Image Credit: Kettle Chips ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 67% | Activity: 70% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Premiumization of Snacks:** A growing consumer willingness to pay more for upscale flavors and artisanal processing that repositions everyday chips as gourmet, creating space for premium-tier product lines and niche branding strategies. - **Plant-forward Ingredient Blends:** Blending diverse plant ingredients like legumes, seeds and ancient grains to deliver nutrition-forward profiles and unique taste textures that can replace traditional corn bases in mainstream snacks. - **Texture-driven Product Differentiation:** Elevated emphasis on crunch and mouthfeel as a key point of differentiation that enables novel processing techniques and packaging formats focused on sensory experience. ### Industries Being Reshaped - **Packaged Snack Manufacturers:** Smaller and established snack producers exploring premium formulations, novel grain mixes, and flavor-forward SKUs to capture higher-margin segments and specialty retail placements. - **Retail Grocery Chains:** Supermarkets and specialty grocers curating premium, health-forward snack assortments and exclusive launches to drive store differentiation and shopper loyalty. - **Ingredient Suppliers and Alternative Grains:** Producers of seeds, legumes and ancient grains developing tailored flours and concentrates that enable clean-label, nutrient-dense snack innovations for contract manufacturers and brands. ## Related on Trend Hunter - [Korean Condiment Kettle Chips](https://www.trendhunter.com/trends/kettle-brand-gochujang-chips.md) - [Mexican-Inspired Chip Launches](https://www.trendhunter.com/trends/chamoy-chip.md) - [Textured Flavor-Rich Kettle Chips](https://www.trendhunter.com/trends/kettle-krinkle-chips.md) - [Spicy Condiment Snack Chips](https://www.trendhunter.com/trends/kettle-brand-chili-crisp.md) - [Celebratory Kettle-Cooked Chips](https://www.trendhunter.com/trends/better-made-kettle-cooked-chips.md) - [Oversized Entertaining Snack Chips](https://www.trendhunter.com/trends/kettle-chips-party-bag.md) - [Savory Cuisine Snack Chips](https://www.trendhunter.com/trends/kettle-brand-potato-chips-flavors.md) - [Spicy Asian Beef Chips](https://www.trendhunter.com/trends/chili-beef-potato-chips.md) - [Spicy Cheese Snack Chips](https://www.trendhunter.com/trends/kettle-brand-spicy-pimento-cheese.md)