# Steakhouse-Inspired Potato Chips These New KETTLE® Krinkle Chips Pack Bold Flavor and Crunch By Michael Hemsworth | Published 2026-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kettle-krinkle References: [retailtimes](https://retailtimes.co.uk/kettle-chips-enters-meat-flavour-segment-with-new-kettle-krinkle-aberdeen-angus-ribeye-steak-peppercorn-flavour/) & [kettlebrand](https://www.kettlebrand.com/products/)  The KETTLE® Krinkle range has been expanded by the brand in the UK with a new snack product perfect for satisfying foodie cravings for restaurant-inspired flavor experiences. The Aberdeen Angus Ribeye Steak & Peppercorn crisps take a specific approach to foodie flavor and thus feature a salty, peppery and savory flavor that's ideal for meat lovers. The snack chips feature the range's signature extra-crunchy recipe that also allows the seasoning to be maximized by nestling into the grooves on each piece. The KETTLE® Krinkle Aberdeen Angus Ribeye Steak & Peppercorn chips are launching in a variety of size options through wholesale and impulse channels. The snack is already available on [Ocado](https://www.trendhunter.com/trends/cawston-press-juice-shots) with Asda receiving stock in June, [Tesco](https://www.trendhunter.com/trends/mccoys-epic-eats-snack-crisps) in July and [Morrisons](https://www.trendhunter.com/trends/chili-beef-potato-chips) in October. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 47% | Activity: 52% | Freshness: 79% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Restaurant-inspired Snacks:** Restaurant-quality flavor cues in everyday snacks signal space for premium, chef-led formulations that translate dining experiences into shelf-stable formats. - **Savory Meat Flavors:** Bold steakhouse profiles reflect growing demand for indulgent, protein-associated tastes in snack aisles, creating room for more specific cuts, sauces, and seasoning pairings. - **Texture-enhanced Seasoning:** Ridged and extra-crunchy formats are becoming functional flavor carriers, allowing brands to differentiate through mouthfeel and stronger seasoning adhesion. ### Who This Affects Most - **Snack Foods:** Premiumized chips and crisps are reshaping the snack category as familiar formats absorb more gourmet, meal-inspired flavor systems. - **Grocery Retail:** Staggered supermarket launches highlight the value of exclusive timing, impulse placement, and channel-specific pack sizes for specialty snack rollouts. - **Food Flavoring:** Complex seasoning development around peppercorn, beef, and roasted notes points to growth in authentic, layered flavor technologies for packaged foods. ## Related on Trend Hunter - [Innovative Snack Launches](https://www.trendhunter.com/trends/utz-brand-inc.md) - [Italian-Inspired Potato Chips](https://www.trendhunter.com/trends/ristoranti-series.md) - [Textured Flavor-Rich Kettle Chips](https://www.trendhunter.com/trends/kettle-krinkle-chips.md) - [Premium Tortilla Chips](https://www.trendhunter.com/trends/kettle-tortillas.md) - [Beef Tallow Kettle Chips](https://www.trendhunter.com/trends/beef-tallow-kettle-chips.md) - [Oversized Entertaining Snack Chips](https://www.trendhunter.com/trends/kettle-chips-party-bag.md) - [Savory Cuisine Snack Chips](https://www.trendhunter.com/trends/kettle-brand-potato-chips-flavors.md) - [Zesty Blackened Chips](https://www.trendhunter.com/trends/bayou-blackened-ranch-kettle-chips.md) - [Thanksgiving Dinner Potato Chips](https://www.trendhunter.com/trends/keoghs-roast-turkey-and-secret-stuffing.md)