# Festively Branded Snack Chips This New Kettle Chips Sharing Pack is Ready for the Holidays By Michael Hemsworth | Published 2020-08-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kettle-chips-sharing-pack References: [talkingretail](https://www.talkingretail.com/products-news/crisps-snacks/kettle-chips-rolls-out-festive-themed-design-for-sharing-packs-10-08-2020/) & [kettlebrand](https://www.kettlebrand.com) A new [Kettle Chips](https://www.trendhunter.com/trends/kettle-bread-bites) sharing pack has been unveiled by the brand in the UK to offer consumers a tasty way to get in the holiday spirit later this year. Set to launch in October, the chips feature branding that makes them appear as though they are wrapped like a gift complete with a name tag to let consumers customize them for a friend or family member. This comes in response to the consumer insight that the brand's products were one of the most preferred amongst shoppers to bring to a friend's house. Senior Brand Manager at [Kettle Kizzy](https://www.trendhunter.com/trends/kettle-chips-christmas-campaign) Beckett spoke on the Kettle Chips sharing pack saying, "We’re confident that the festive makeover we’ve given our core range – which enables shoppers to personalize their bags – will improve standout on-shelf and ultimately drive purchase. We also can’t wait to see out limited edition SKU back in retailers. We were blown away by the demand for our Truffled Cheese & a Splash of English Sparkling Wine last winter, with numerous requests to make this seasoning available all year-round. Clearly our indulgent, high-quality ingredients are striking a chord with shoppers, and we’re looking forward to seeing the SKU back on the shelf later this year.” ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 17% | Activity: 8% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Festive Packaging:** There is an opportunity for brands to create limited edition packaging that aligns with holiday celebrations to increase product appeal and drive purchases. - **Personalization:** Consumers are seeking personalized products that they can customize for themselves or as gifts, presenting an opportunity for brands to offer customizable options for their offerings. - **Seasonal Flavors:** Brands can create seasonal or limited edition flavors that cater to the holiday season, providing consumers with unique and enticing options. ### Who This Affects Most - **Snack Food:** The snack food industry can incorporate festive packaging and offer personalized options to cater to consumers' desire for holiday-themed snacks. - **Food Packaging:** The food packaging industry can design and manufacture customized packaging solutions that allow brands to offer personalized and festive product packaging. - **Food and Beverage:** The food and beverage industry can innovate by creating seasonal flavor options that align with the holiday season, attracting consumers looking for unique and indulgent offerings. ## Related on Trend Hunter - [Festive Chip Campaigns](https://www.trendhunter.com/trends/kettle-chips-christmas-campaign.md) - [Holiday-Flavored Snack Chips](https://www.trendhunter.com/trends/pepsico-christmas-snacks.md) - [Festive Snack Packaging Designs](https://www.trendhunter.com/trends/seasonal-assortment.md) - [Nostalgic Seasonal Snack Campaigns](https://www.trendhunter.com/trends/tyrrells-campaign.md) - [Festively Flavored Snack Chips](https://www.trendhunter.com/trends/walkers-crisps-flavors.md) - [Textured Flavor-Rich Kettle Chips](https://www.trendhunter.com/trends/kettle-krinkle-chips.md) - [BBQ Season Snack Chips](https://www.trendhunter.com/trends/new-kettle-chips-flavors.md) - [Christmastime Snack Product Ranges](https://www.trendhunter.com/trends/golden-wonder-festive-range.md) - [Seasonally Flavored Snack Products](https://www.trendhunter.com/trends/seabrook-seasons-eatings.md)