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# Fruit Slice-Infused Snack Chips
The New Kettle Chips Range Includes Fruit and Veggie Slices

By Michael Hemsworth | Published 2019-04-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/kettle-chips-range
References: [foodbev](https://www.foodbev.com/news/kettle-chips-releases-crisp-range-with-fruit-and-vegetable-slices/) & [kettlebrand](https://www.kettlebrand.com)

Consumer preferences are constantly shifting and are presently set on healthier versions of classic products, which is what's at work with the new Kettle Chips range. Infused with real slices of fruits and vegetables, the snack chips maintain a balanced flavor profile that is sure to be a hit with consumers who are seeking out the best-quality flavor variations. The chips will come in three flavor options in the UK including [Kettle & Sweet Potato Slices](https://www.trendhunter.com/trends/jacksons-cinnamon-brown-sugar-sweet-potato-chips) with Smoked Chipotle & Crème Fraîche Seasoning, Kettle & Apple Slices with Norfolk Pork Sausage Seasoning and Kettle & Beetroot Slices with Goat's Cheese and Carmelised Onion Seasoning.

The Kettle Chips range is set to be available for purchase at [Sainbury's](https://www.trendhunter.com/trends/chickenstyle-tenders) and [Tesco](https://www.trendhunter.com/trends/potatobased-snack) locations in April.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 75% | Activity: 66% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Healthy Snack Innovation:** Developing snack products that are infused with real slices of fruits and vegetables to meet the growing consumer demand for healthier options.
- **Flavor Variation:** Creating snack chips with unique and balanced flavor profiles by combining unexpected ingredients such as sweet potato slices with smoked chipotle and crème fraîche seasoning.
- **Premium Snacking:** Catering to consumers seeking high-quality snack options by using gourmet ingredients like Norfolk pork sausage, goat's cheese, and caramelized onion seasoning.

### Sectors Adopting This

- **Snack Food:** The snack food industry can explore new product lines and innovative flavor combinations by incorporating real fruit and vegetable slices into their chip formulations.
- **Healthy Food:** The healthy food industry can capitalize on the demand for nutritious snacking options by developing and promoting snack products that feature real slices of fruits and vegetables.
- **Premium Food:** The premium food industry can tap into the market of consumers willing to pay a premium price for snack products that offer unique and gourmet flavor combinations.

## Related on Trend Hunter

- [BBQ Season Snack Chips](https://www.trendhunter.com/trends/new-kettle-chips-flavors.md)
- [Spice-Forward Kettle Chips](https://www.trendhunter.com/trends/kettle-chips-flavors.md)
- [Extra-Tasty Vegetable Chips](https://www.trendhunter.com/trends/veg-crisps.md)
- [Spicy Asian Beef Chips](https://www.trendhunter.com/trends/chili-beef-potato-chips.md)
- [Bread-Inspired Snack Bites](https://www.trendhunter.com/trends/kettle-bread-bites.md)
- [Savory Cuisine Snack Chips](https://www.trendhunter.com/trends/kettle-brand-potato-chips-flavors.md)
- [Air-Fried Kettle Chips](https://www.trendhunter.com/trends/air-fried-chips.md)
- [Lifestyle-Conscious Snack Chips](https://www.trendhunter.com/trends/proper-crisps.md)
- [Mexican-Inspired Chip Launches](https://www.trendhunter.com/trends/chamoy-chip.md)