# Spice-Forward Kettle Chips These New Kettle Chips Flavors Respond to Consumer Demand By Michael Hemsworth | Published 2023-04-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kettle-chips-flavors References: [talkingretail](https://www.talkingretail.com/products-news/crisps-snacks/exotic-new-flavours-for-kettle-12-04-2023/) & [kettlebrand](https://www.kettlebrand.com)  These new Kettle Chips flavors are being launched in the UK to provide consumers with a decidedly spicy range of snacks that are perfect for satisfying increasing demand for piquant foods. The kettle chips come in [Sriracha Mayo](https://www.trendhunter.com/trends/walkers-chips) and [Dill Pickle & Jalapeño](https://www.trendhunter.com/trends/spicy-dill-pickle) flavors, which both showcase different kinds of spiciness and heat to accommodate different snacker preferences. The snacks are part of the continued expansion of the potato chip industry towards [more unexpected flavor varieties](https://www.trendhunter.com/trends/pringles-chip-flavors) as more shoppers seek to step out of their comfort zone via some of their favorite brands. A spokesperson for the brand commented on the new Kettle Chips flavors saying, "Showcasing the brand’s extension into livelier, trend-led flavour profiles, the new seasonings have been created using bold and unique combinations from around the world." ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 69% | Activity: 80% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Spicy Snacks:** The increasing demand for piquant foods presents an opportunity for developing bold and unique flavor profiles in snacks. - **Unexpected Flavor Varieties:** The continued expansion of the potato chip industry towards more unexpected flavor varieties provides an opportunity to create trend-led flavor combinations. - **Global Flavor Combinations:** Incorporating bold and unique flavor combinations from around the world presents an opportunity to create innovative, multicultural snacks. ### Where This Applies - **Snack Food Industry:** Developing new spicy and unexpected flavor varieties in the snack food industry can attract a wider range of customers and differentiate from competitors. - **Food Manufacturing Industry:** Incorporating global flavor combinations into food manufacturing can offer innovative and flavorful products that cater to consumers' changing palates. - **Marketing Industry:** Marketing industry professionals can use the trend towards spicy and unexpected flavor varieties to create targeted campaigns and reach a wider audience. ## Related on Trend Hunter - [BBQ Season Snack Chips](https://www.trendhunter.com/trends/new-kettle-chips-flavors.md) - [Savory Cuisine Snack Chips](https://www.trendhunter.com/trends/kettle-brand-potato-chips-flavors.md) - [Textured Flavor-Rich Kettle Chips](https://www.trendhunter.com/trends/kettle-krinkle-chips.md) - [Spicy Cuisine Snack Chips](https://www.trendhunter.com/trends/pringles-hot.md) - [Spicy Asian Beef Chips](https://www.trendhunter.com/trends/chili-beef-potato-chips.md) - [Spicy Condiment Snack Chips](https://www.trendhunter.com/trends/kettle-brand-chili-crisp.md) - [Spicy Consumer-Driven Snacks](https://www.trendhunter.com/trends/extra-flamin-hot-snacks.md) - [Spicy Cheese Snack Chips](https://www.trendhunter.com/trends/kettle-brand-spicy-pimento-cheese.md) - [Mexican-Inspired Chip Launches](https://www.trendhunter.com/trends/chamoy-chip.md)