# Festive Chip Campaigns KETTLE Chips' Christmas Campaign Features 24 Days of Prizes By Ell Smith | Published 2023-12-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kettle-chips-christmas-campaign References: [fabnews.live](https://fabnews.live/kettle-chips-launch-biggest-ever-christmas-marketing-campaign/) & [kettlechips](https://kettlechips.co.uk/)  [KETTLE Chips'](https://www.trendhunter.com/trends/kettle-chips-party-bag) Christmas campaign is its most significant yet, celebrating the joy of food to secure a prime spot in consumers' minds during the festive season. Alongside social ads and activations, the brand is set to launch an enticing social media-based content initiative. Embracing the holiday spirit, the [Instagram Advent Calendar competition](https://www.trendhunter.com/trends/12-days-of-picklemas) promises 24 prizes over 24 days. Each day, participants can anticipate exciting rewards, including funds to cover Christmas grocery bills, a personalized chip seasoning session with the brand's Innovation Chef, an exclusive tour of the Norwich-based chip factory, and a host of other festive surprises. This immersive campaign ensures that KETTLE Chips remains not just a snack but an integral part of the festive celebrations. Image Credit: Kettle ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 1% | Activity: 7% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Social Media-based Content Initiatives:** The KETTLE Chips Christmas campaign features an enticing social media-based content initiative, creating opportunities for engagement and brand awareness. - **Instagram Advent Calendar Competitions:** The Instagram Advent Calendar competition by KETTLE Chips offers 24 prizes over 24 days, driving consumer excitement and loyalty during the festive season. - **Festive Season Brand Integration:** KETTLE Chips' immersive Christmas campaign ensures the brand becomes an integral part of consumers' festive celebrations, building a stronger connection and brand loyalty. ### Industries Being Reshaped - **Snack Food:** The KETTLE Chips' festive chip campaign presents disruptive innovation opportunities within the snack food industry, appealing to consumers during the holiday season. - **Social Media Marketing:** The Instagram Advent Calendar competition offers potential disruptive innovation for social media marketing, providing engaging content and opportunities for brand promotion. - **Food and Beverage:** KETTLE Chips' Christmas campaign creates disruptive innovation possibilities within the food and beverage industry, leveraging the festive season to strengthen brand positioning. ## Related on Trend Hunter - [Nostalgic Seasonal Snack Campaigns](https://www.trendhunter.com/trends/tyrrells-campaign.md) - [Festive Savory Snack Ads](https://www.trendhunter.com/trends/chips-for-santa.md) - [Festive Advent Campaigns](https://www.trendhunter.com/trends/advent-campaign.md) - [Oversized Entertaining Snack Chips](https://www.trendhunter.com/trends/kettle-chips-party-bag.md) - [Snack Brand Travel Campaigns](https://www.trendhunter.com/trends/holiday-contest-campaign.md) - [Festival-Themed Retail Snack Campaigns](https://www.trendhunter.com/trends/flavour-fest-25.md) - [Holiday-Flavored Snack Chips](https://www.trendhunter.com/trends/pepsico-christmas-snacks.md) - [Appetizer-Themed Holiday Campaigns](https://www.trendhunter.com/trends/appetizer-recipes.md) - [Festive Snack Packaging Designs](https://www.trendhunter.com/trends/seasonal-assortment.md)