# Sharing-Friendly Chip Packaging The New Kettle Chips Big Bags Come as a Response to Brexit By Michael Hemsworth | Published 2017-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kettle-chip References: [foodbev](http://www.foodbev.com/news/kettle-chips-introduces-sharing-range-packaging-redesign/) The new [Kettle Chips](https://www.trendhunter.com/trends/kettle-bread-bites) packaging features new branding and a larger format yet has been released with a deeper purpose in order to offer consumers more product to share. According to [Kettle Foods](https://www.trendhunter.com/trends/kettle-krinkle-chips), the new size format comes as a response to consumers in the UK who are choosing nights in with friends and family over dining out as a result of the impending Brexit. The new chip bags feature a centralized logo along with the same color format as the brands previous iterations. Kettle Foods Marketing Director, Andrew Slamin, spoke on the new launch saying, "[It] represents a fabulous opportunity for retailers to capitalise on the continuing consumer trend towards more premium snacking options, particularly in [sharing formats](https://www.trendhunter.com/trends/kitkat-sharing-bars). The big bag format offers premium quality at a lower price per kilo which will be especially attractive to consumers at a time when many other brands are having to increase prices or reduce pack sizes." ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 16% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Premium Snacking Options:** Opportunity for brands to capitalize on the trend towards more premium snacking options, particularly in sharing formats. - **Large Format Packaging:** Disruptive innovation opportunity for food packaging companies to develop larger format packaging options that cater to the growing demand for sharing with friends and family. - **Consumer Preference for Nights In:** Potential for industries to explore products and services that cater to the consumer trend of choosing nights in with friends and family over dining out. ### Who This Affects Most - **Food Packaging:** Opportunity for food packaging companies to create innovative chip bag designs that offer larger format for sharing. - **Snack Food:** Disruptive innovation opportunity for snack food brands to create new premium snacking options in larger sharing formats. - **Entertainment and Home Dining:** Potential for entertainment and home dining industries to provide products and services that cater to the consumer preference for nights in with friends and family. ## Related on Trend Hunter - [Sharing-Friendly Cheesy Cracker Snacks](https://www.trendhunter.com/trends/cheezit-sharing-bags.md) - [Textured Flavor-Rich Kettle Chips](https://www.trendhunter.com/trends/kettle-krinkle-chips.md) - [Spice-Forward Kettle Chips](https://www.trendhunter.com/trends/kettle-chips-flavors.md) - [Portioned Lentil Chip Packaging](https://www.trendhunter.com/trends/properchips-multipacks.md) - [Consumer-Driven Snack Products](https://www.trendhunter.com/trends/wheat-crunchies.md) - [Premium Night-In Snack Chips](https://www.trendhunter.com/trends/walkers-sensations-crisps.md) - [Bread-Inspired Snack Bites](https://www.trendhunter.com/trends/kettle-bread-bites.md) - [BBQ Season Snack Chips](https://www.trendhunter.com/trends/new-kettle-chips-flavors.md) - [Takeout-Inspired Frozen Fries](https://www.trendhunter.com/trends/birds-eye-crispy-chips.md)