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# Boldly Flavored Kettle Chips
These New Kettle Brand Potato Chips Have Artisan-Quality Flavor

By Michael Hemsworth | Published 2020-01-22 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/kettle-brand-potato-chips
References: [chewboom](https://www.chewboom.com/2020/01/21/kettle-brand-unveils-2-new-potato-chip-flavors-farmstand-ranch-and-parmesan-garlic/) & [kettlebrand](https://www.kettlebrand.com)

These new [Kettle](https://www.trendhunter.com/trends/kettle-krinkle-chips) Brand potato chips have been shown off by the brand as an option for consumers who are seeking out a crunchy snack option that doesn't skimp on flavor. The brand has introduced the new Farmstand Ranch and Parmesan Garlic, which are characterized by their [bold flavor profiles](https://www.trendhunter.com/trends/pringles-chip-flavors) that will pair well with the satisfying snack option. The Farmstand Ranch chips have an [herbaceous flavor profile](https://www.trendhunter.com/trends/garlic-ranch-pita-chips) that calls to mind the authentic taste of ranch, while the Parmesan Garlic has an aromatic experience that will satisfy those with a penchant for rich flavor.

The new Kettle Brand potato chips will be debuting nationwide at retailers starting in February, but are presently available at select retailers now.

Image Credit: Kettle Brand

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 35% | Activity: 64% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Boldly Flavored Snacks:** Innovation opportunity for the snack industry - to develop boldly flavored snacks that deliver a satisfying taste experience.
- **Artisan-quality Chips:** Innovation opportunity for the potato chip industry - to create artisan-quality chips with unique and premium flavor profiles.
- **Farm-to-table Flavors:** Innovation opportunity for the food industry - to incorporate farm-to-table flavors into snacks, reaching consumers who crave authentic and fresh taste experiences.

### Where This Applies

- **Snack Industry:** The snack industry can take advantage of the trend towards bold and flavorful snacks to develop new products that cater to consumer preferences.
- **Potato Chip Industry:** The potato chip industry can embrace the trend towards artisan-quality chips to differentiate from competitors and appeal to premium consumers.
- **Food Industry:** The food industry can work on adding farm-to-table flavors to snacks, capturing the market of consumers who seek out authentic and fresh product offerings.

## Related on Trend Hunter

- [BBQ Season Snack Chips](https://www.trendhunter.com/trends/new-kettle-chips-flavors.md)
- [Spice-Forward Kettle Chips](https://www.trendhunter.com/trends/kettle-chips-flavors.md)
- [Spiced Ranch Snack Chips](https://www.trendhunter.com/trends/buffalo-ranch-canyon-cut-kettle-style-potato-chips.md)
- [Textured Flavor-Rich Kettle Chips](https://www.trendhunter.com/trends/kettle-krinkle-chips.md)
- [Air-Fried Kettle Chips](https://www.trendhunter.com/trends/air-fried-chips.md)
- [Italian-Inspired Potato Chips](https://www.trendhunter.com/trends/kettle-cooked-potato-chips.md)
- [Secretive Condiment Kettle Chips](https://www.trendhunter.com/trends/kettle-brand-special-sauce-chips.md)
- [Spicy Condiment Snack Chips](https://www.trendhunter.com/trends/kettle-brand-chili-crisp.md)
- [Spicy Cheese Snack Chips](https://www.trendhunter.com/trends/kettle-brand-spicy-pimento-cheese.md)
