# International Flavor Kettle Chips The Kettle Brand Discoveries Chips are Flagrant and Flavorful By Michael Hemsworth | Published 2018-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kettle-brand-discoveries-chips References: [foodbev](https://www.foodbev.com/news/kettle-chips-adds-two-variants-to-its-discoveries-crisp-range/) & [kettlebrand](http://kettlebrand.com) The new Kettle Brand Discoveries Chips have been launched by the brand in the UK as a lineup of snacks that will provide consumers with unexpectedly complex flavors to enjoy this summer. The new chip flavors includes 'Buttermilk Chicken & Sriracha Mayo' and 'Patatas Bravas with Paprika & Aioli,' which are both crafted with the utmost attention to detail to ensure they meet stringent standards for quality. The [vibrant packaging and branding design](https://www.trendhunter.com/trends/kettle-chips-party-bag) helps the chips to stand out amongst the other options in the snack aisle to help consumers quickly pinpoint the new variety. The Kettle Brand Discoveries Chips were explained by [Kettle Senior](https://www.trendhunter.com/trends/kettle-krinkle-chips) Brand Manager, Kizzy Lilburne, who said, "It’s an incredibly exciting time for the [Kettle Chips](https://www.trendhunter.com/trends/chili-beef-potato-chips) brand. Our goal is to create real food seasonings which consumers will love. The overwhelmingly positive response we’ve seen to our advertising and our continuous product innovation make us a must stock – a position we’re really proud of." ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 62% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Flavorful Kettle Chips:** Opportunities for creating innovative chip flavorings that appeal to adventurous eaters. - **Attention-grabbing Packaging Design:** The chance to develop bold, eye-catching product branding that sets new chip offerings apart from competitors. - **Demand for Quality Ingredients:** A need for carefully sourced, high-quality components that will elevate chip products and meet evolving consumer preferences. ### Industries Being Reshaped - **Snack Food Manufacturing:** Innovative flavor options and packaging design could give chip-makers an edge in the competitive snack food industry. - **Marketing and Advertising:** Developing effective brand messaging that communicates Kettle Chips' focus on quality ingredients could help companies build consumer loyalty. - **Agriculture:** Growing interest in farm-to-table ingredients and consumer demand for unique flavorings in snack foods could create new opportunities for small-scale ingredient suppliers. ## Related on Trend Hunter - [BBQ Season Snack Chips](https://www.trendhunter.com/trends/new-kettle-chips-flavors.md) - [Textured Flavor-Rich Kettle Chips](https://www.trendhunter.com/trends/kettle-krinkle-chips.md) - [Savory Cuisine Snack Chips](https://www.trendhunter.com/trends/kettle-brand-potato-chips-flavors.md) - [Spicy Condiment Snack Chips](https://www.trendhunter.com/trends/kettle-brand-chili-crisp.md) - [Spicy Asian Beef Chips](https://www.trendhunter.com/trends/chili-beef-potato-chips.md) - [Secretive Condiment Kettle Chips](https://www.trendhunter.com/trends/kettle-brand-special-sauce-chips.md) - [Mexican-Inspired Chip Launches](https://www.trendhunter.com/trends/chamoy-chip.md) - [Italian-Inspired Potato Chips](https://www.trendhunter.com/trends/kettle-cooked-potato-chips.md) - [Spicy Cuisine Snack Chips](https://www.trendhunter.com/trends/pringles-hot.md)