# Sustainably Sweetened Chocolates Goalz Keto-Friendly Chocolate is Made with Allulose By Michael Hemsworth | Published 2022-10-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ketofriendly-chocolate References: [candyindustry](https://www.candyindustry.com/articles/90763-goalz-launches-sustainable-keto-friendly-chocolate) & [thegoalz](https://www.thegoalz.com/)  The [Goalz Keto](https://www.trendhunter.com/trends/ketogenic-chocolate)-friendly chocolate is a lifestyle-conscious collection of confections for consumers to try out when looking for an alternative to sugar-sweetened treats. The chocolate is crafted with allulose to give it just the right level of sweetness, while also giving it a sustainable recipe in comparison to other varieties on the market. The chocolate is suitable for those on the [Keto and Paleo diets](https://www.trendhunter.com/trends/peanut-butter-caramel-crunch), while also being diabetic and vegan-friendly to boot. Founder Michelle Oten spoke on the Goalz Keto-friendly chocolate saying, "As a lifelong chocolate lover, I’m so proud of Goalz because the chocolate can really stand up for itself in any taste test. And not just when it’s compared with [sugar-free chocolate](https://www.trendhunter.com/trends/whims). Our customers agree - it tastes like the finest, artisanal chocolate you’d find in Europe, and you’d never guess it’s sugar-free.” Image Credit: Goalz Chocolate ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 61% | Activity: 66% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Chocolate:** Opportunity for companies to create more eco-friendly chocolate products using alternative sweeteners such as allulose. - **Keto-friendly Treats:** Growing demand for products that cater to consumers on the keto diet, creating opportunities for companies to innovate in this market. - **Sugar-free Confections:** Opportunity for companies to create tasty sugar-free treats that appeal to consumers looking for healthier options. ### Where This Applies - **Food and Beverage:** Companies in the food and beverage industry can develop more sustainable and keto-friendly products to meet consumers' changing dietary needs. - **Health and Wellness:** The health and wellness industry can capitalize on the growing demand for healthier sugar-free snacks and sweets. - **Confectionery:** Companies in the confectionery industry can create new products that cater to consumers on the keto and paleo diets, while also being sugar-free and vegan-friendly. ## Related on Trend Hunter - [Low-Carb Ketogenic Chocolates](https://www.trendhunter.com/trends/ketogenic-chocolate.md) - [Keto-Friendly Chocolate Treats](https://www.trendhunter.com/trends/behonest-keto-milk-chocolate-drops.md) - [Keto-Friendly Chocolate Foods](https://www.trendhunter.com/trends/keto-friendly-chocolate-foods.md) - [Sugar-Free Keto Chocolates](https://www.trendhunter.com/trends/chocolate-orange-squares.md) - [Plant-Based Sugar-Free Chocolates](https://www.trendhunter.com/trends/sweet-dark-chocolate.md) - [Keto-Friendly Caffeinated Chocolates](https://www.trendhunter.com/trends/caffeinated-chocolates.md) - [Low-Sugar Nutty Chocolate Treats](https://www.trendhunter.com/trends/behonest-chocolate-products.md) - [Added Sugar-Free Chocolates](https://www.trendhunter.com/trends/nutsla-dt-organic-dark-chocolate.md) - [Non-Glycemic Chocolate Bites](https://www.trendhunter.com/trends/nebula-snacks.md)