# Eclectic Keto-Friendly Treats Atkins' Expands Its Keto Program to Include Desserts and Treats By Kalin Ned | Published 2020-01-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/keto-program References: [atkins](https://www.atkins.ca/products) As part of the Atkins Keto Program, the company is focused on serving a dietary category that is proving to be exponentially popular among contemporary lifestyles. The move to low-carb nutrition options has surely facilitated a variety of business ventures -- from keto-specific shops to ketogenic cafes. Atkins' Keto Program allows mindful consumers to pick and choose from a variety of dessert and treat options that abide by the strict, low carb guidelines of the ketogenic lifestyle. The product range includes [protein bars](https://www.trendhunter.com/trends/protein-donuts1) that are "delicious, convenient and nutritious," the Endulge Treats & Bars which enable consumers to indulge in desserts, as well as snack bars that boast no added sugars and are ideal for in-between meals. Finally, Atkins' Keto program also features [ready-to-drink shakes](https://www.trendhunter.com/trends/atkins-strong) in chocolate and vanilla. These are filled with vitamins and minerals, as well as proteins. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 28% | Activity: 47% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Growing Demand for Keto-friendly Treats:** Opportunity for businesses to innovate and introduce more keto-friendly dessert and treat options. - **Expansion of Keto-specific Shops:** Potential for entrepreneurs to open keto-specific shops to cater to the increasing demand for low-carb nutrition options. - **Rise of Ketogenic Cafes:** Opportunity for cafes to create menus focused on ketogenic lifestyles and offer keto-friendly desserts and treats. ### Who This Affects Most - **Food and Beverage:** Food companies can develop and market a range of keto-friendly dessert and treat products. - **Retail:** Opportunity for retailers to stock and sell keto-specific products and cater to the growing demand for low-carb options. - **Health and Wellness:** Opportunity for health and wellness companies to create keto-focused meal plans and programs that include dessert and treat options. ## Related on Trend Hunter - [Keto-Friendly Chocolate Foods](https://www.trendhunter.com/trends/keto-friendly-chocolate-foods.md) - [Keto-Friendly Treats](https://www.trendhunter.com/trends/ncks.md) - [Keto-Friendly Chocolate Treats](https://www.trendhunter.com/trends/behonest-keto-milk-chocolate-drops.md) - [Carb-Conscious Meal Bars](https://www.trendhunter.com/trends/atkins-strawberry-shortcake-meal-bar.md) - [Decadent Protein Treats](https://www.trendhunter.com/trends/protein-pastries.md) - [Mainstream Keto-Friendly Bakery Products](https://www.trendhunter.com/trends/toufayan-bakeries-keto.md) - [Keto-Friendly Plant-Based Snack Bars](https://www.trendhunter.com/trends/atlas-bar.md) - [Keto-Friendly Caffeinated Chocolates](https://www.trendhunter.com/trends/caffeinated-chocolates.md) - [Low-Carb Ketogenic Chocolates](https://www.trendhunter.com/trends/ketogenic-chocolate.md)