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# Calorie-Reduced Keto Ice Creams
Nick's and Perfect Day are Launching a Keto Ice Cream Range

By Michael Hemsworth | Published 2021-01-19 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/keto-ice-cream-range
References: [foodbev](https://www.foodbev.com/news/nicks-joins-forces-with-perfect-day-for-ice-cream-launch/) & [nicks](https://nicks.com)

A new keto ice cream range has been announced by Sweden-based [Nick's](https://www.trendhunter.com/trends/square-pint-collection) ice cream in partnership with [Perfect Day](https://www.trendhunter.com/trends/brave-robot) that will offer consumers with a way to indulge their sweet tooth in a permissible way. The ice creams come in seven flavor options, which are all reported to be free from added sugar and contain 70% less calories when compared to traditional ice creams. The ice creams also all maintain a [keto and vegan-friendly recipe](https://www.trendhunter.com/trends/peanut-butter-caramel-crunch) that will make them well-suited for a wider range of consumers.

Three flavors from the new keto ice cream range are available for home delivery in the US via the brand's website with the entire seven-strong range being made available to order online in February as well as at select retailers in the spring.

Image Credit: Luthman Backlund

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 54% | Activity: 68% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Calorie-reduced Ice Cream:** The trend of developing calorie-reduced versions of popular food items has the potential for disruptive innovation opportunities for food and beverage companies.
- **Keto-friendly Food:** The trend of creating keto-friendly versions of popular foods has the potential for disruptive innovation opportunities in the food and beverage industry.
- **Vegan Food:** The trend of developing vegan-friendly versions of food items has the potential for disruptive innovation opportunities for food and beverage companies.

### Where This Applies

- **Food and Beverage:** The food and beverage industry can benefit from trends such as developing calorie-reduced, keto-friendly, and vegan-friendly food items.
- **Health and Wellness:** The health and wellness industry can benefit from trends such as calorie-reduced and vegan-friendly food items that are aligned with healthy lifestyles.
- **E-commerce:** The e-commerce industry can benefit from the trend of offering home delivery of food items such as calorie-reduced, keto-friendly, and vegan-friendly ice creams.

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- [Low-Sugar Ice Cream Brands](https://www.trendhunter.com/trends/lowsugar-ice-cream-brand.md)
- [Swedish-Style Better-for-You Treats](https://www.trendhunter.com/trends/light-ice-cream-bars.md)
- [Premium Full-Fat Ice Creams](https://www.trendhunter.com/trends/betterwith-ice-cream.md)
- [Sugar-Free High-Protein Ice Creams](https://www.trendhunter.com/trends/high-protein-ice-cream.md)
