# Decadent Keto Drinks Koia Keto is a Dessert-Inspired Beverage Line with Flavors Like Cake Batter By Laura McQuarrie | Published 2019-01-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/keto-drink References: [prnewswire](https://www.prnewswire.com/news-releases/koia-introduces-new-keto-line-300773682.html) & [drinkkoia](https://drinkkoia.com/keto/) Plant-based protein drink brand [Koia](https://www.trendhunter.com/trends/koia-1) collaborated with [Whole Foods](https://www.trendhunter.com/trends/rebbl-protein-coconut-macaroon) Market on an all-new, dessert-inspired line of keto drinks to support health-conscious consumers who are following the ketogenic diet. As of 2018, the ketogenic diet became one of the most searched-for on the Internet, with many people intrigued by the weight loss benefits of the high-fat, low-carb diet, which puts the body into a state of ketosis. To better support consumers on their health journey, a growing number of brands are introducing [grab-and-go keto snacks and beverages](https://www.trendhunter.com/trends/peanut-butter-caramel-crunch). The indulgent trio of drinks includes flavors like Chocolate Brownie, Cake Batter and Caramel Crème, which help to make it easy to indulge a sweet tooth in a diet-friendly way. Additionally, Koia's new products address the fact that the ketogenic diet can be effectively followed with plant-based alternatives, as its new beverages are rich with 12 grams of protein and no added sugar. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 46% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Keto-friendly Beverages:** An emerging trend of keto drinks to support ketogenic dieters with plant-based alternatives and indulgent flavors. - **Grab-and-go Keto Snacks:** Brands are introducing grab-and-go keto-friendly snacks and beverages to support health-conscious consumers on their health journey. - **Plant-based Protein Alternatives:** Growing demand for plant-based options in the health industry, especially for those following diets like keto. ### Who This Affects Most - **Food and Beverage:** There is a strong opportunity for food and beverage companies to disrupt the industry with more keto-friendly options that support plant-based, grab-and-go, and indulgent trends. - **Diet and Health:** The diet and health industry has a disruption opportunity to improve the ketogenic diet with more appetizing plant-based options to support weight loss and healthy living. - **Fitness and Wellness:** Fitness and wellness industries have opportunities to cater to health-conscious consumers by providing new products and services to support their goals, such as keto-friendly snacks and beverages. ## Related on Trend Hunter - [Nostalgic Cereal Protein Shakes](https://www.trendhunter.com/trends/koia-1.md) - [Cereal-Inspired Protein Shakes](https://www.trendhunter.com/trends/cereal-inspired-protein-shakes.md) - [Plant-Based Shelf-Stable Protein Drinks](https://www.trendhunter.com/trends/koia-nutrition-shakes.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/plantbased-protein-shakes1.md) - [Flavored Ketone Drinks](https://www.trendhunter.com/trends/kenetics-ketone-drink.md) - [Health-Focused Drinkable Ketones](https://www.trendhunter.com/trends/hvmn.md) - [Grab-and-Go Keto Snacks](https://www.trendhunter.com/trends/keto-balls.md) - [Plant-Based Kid-Friendly Shakes](https://www.trendhunter.com/trends/koia-kids.md) - [Dessert-Like Plant Protein Drinks](https://www.trendhunter.com/trends/rebbl-protein-beverages.md)