# Instant Bulletproof Coffee Powders It Works! Keto Coffee Makes It Easy to Enjoy Bulletproof Coffee By Katherine Pendrill | Published 2018-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/keto-coffee References: [brit.co](https://www.brit.co/it-works-keto-coffee/) & [bodyapplicators](https://bodyapplicators.com/products/lifestyle/it-works-keto-coffee/) For those who love the boost that comes from Bulletproof Coffee, but don't have the time to prepare it, 'It Works! [Keto Coffee](https://www.trendhunter.com/trends/nitro-sweet-cold-brew)' is the perfect solution. Made from a combination of [energizing ingredients](https://www.trendhunter.com/trends/coffee-supplements), the new instant coffee gives consumers all the fuel they need to power through their day. It Works! Keto Coffee is a powdered version of Dave Asprey's famous butter-infused Bulletproof Coffee. Like Asprey's version, It Works! Keto Coffee is an energizing, power-packed breakfast drink. The drink itself is made from coffee, butter, oil, collagen, and pink Himalayan sea salt, which is ground into a powdered instant coffee form. When combined with hot water, the powder transforms into a creamy cup of joe that offers more than just a caffeine kick. Image Credit: *It Works! Keto Coffee.* ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 65% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Instant Coffee Powders:** Opportunity to disrupt traditional coffee consumption by offering convenient and nutrient-rich powdered alternatives. - **Bulletproof Coffee:** Potential to innovate and expand the market for energizing breakfast drinks with ingredients like butter, oil, collagen, and salt. - **Ready-to-drink Beverages:** Growing demand for on-the-go lifestyle products presents an opportunity to create ready-to-drink coffee beverages that provide both energy and nutrition. ### Where This Applies - **Food and Beverage:** Opportunity for companies to create and market instant coffee powders or ready-to-drink coffee beverages targeting health-conscious consumers. - **Health and Wellness:** Innovative possibilities to develop functional beverages that enhance energy, focus, and overall well-being through unique ingredient combinations. - **Fitness and Performance:** Opportunity for fitness-focused brands to create and promote products that boost energy levels and support physical performance, such as bulletproof coffee variants. ## Related on Trend Hunter - [Pumpkin Spice-Inspired Creamers](https://www.trendhunter.com/trends/pumpkin-spice-enhanced-creamer.md) - [Instant Protein Iced Coffees](https://www.trendhunter.com/trends/protein-iced-coffees.md) - [Functional Coffee Line Expansions](https://www.trendhunter.com/trends/bulletproofs-new-cold-brew.md) - [Textural Sweet Cold Coffees](https://www.trendhunter.com/trends/nitro-sweet-cold-brew.md) - [Functional Coffee Roasts](https://www.trendhunter.com/trends/enlightener-coffee.md) - [Protein-Packed Iced Coffee Mixes](https://www.trendhunter.com/trends/protein-iced-coffee.md) - [Mineral-Infused Farm-Direct Coffees](https://www.trendhunter.com/trends/farmdirect-coffee.md) - [Functional Mushroom Coffees](https://www.trendhunter.com/trends/what-do-you-coffee.md) - [Ready-to-Mix Protein Coffee Drinks](https://www.trendhunter.com/trends/protein-coffee-coolers.md)