# Rich Keto-Friendly Smoothies Smoothie King Recently Launched the Keto Champ Smoothie By Grace Mahas | Published 2019-08-15 | Updated 2019-08-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/keto-champ References: [qsrmagazine](https://www.qsrmagazine.com/news/smoothie-king-adding-keto-smoothie-menu) & [smoothieking](https://www.smoothieking.com/) Smoothie King, an American smoothie franchise company, recently expanded its menu with the addition of its new keto-friendly smoothie -- the [Keto Champ](https://www.trendhunter.com/trends/smoothie-giveaway). The smoothie will be available in two flavors, including Sweet Berry and a Rich Coffee. The Keto Champ has less than 10g carbs and is high in both protein and fat, making it ideal for those looking to follow a keto-based lifestyle. The smoothies also include some other notable ingredients, including almond milk, almond butter, MCT oil, and grass-fed collagen peptides. To promote its new keto-friendly smoothie, the Smoothie King will be giving out free 20-ounce Keto Champs to guests who can show they have walked 10,000 steps through an activity tracker, smartwatch, or mobile device. The Keto Champ will officially be added to [Smoothie King's menu](https://www.trendhunter.com/trends/smoothie-kings-new-food-menu) on August 20th. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 54% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Keto-friendly Smoothies:** The trend of keto-friendly smoothies presents an opportunity for companies to cater to the growing number of people following a keto-based lifestyle. - **Plant-based Alternative Ingredients:** The use of almond milk, almond butter, and grass-fed collagen peptides in keto-friendly smoothies highlights the trend towards plant-based alternative ingredients in the food and beverage industry. - **Rewards-based Marketing:** The promotion of giving out free keto-friendly smoothies to customers who achieve a certain fitness goal showcases the trend of rewards-based marketing to engage and motivate consumers. ### Who This Affects Most - **Smoothie Franchises:** Smoothie franchises can benefit from the demand for keto-friendly smoothies by incorporating such offerings into their menus and attracting health-conscious customers. - **Health and Wellness:** The health and wellness industry can capitalize on the trend of keto-friendly smoothies by developing and marketing products that align with the keto-based lifestyle. - **Fitness Technology:** The use of activity trackers, smartwatches, and mobile devices to track steps for the free keto-friendly smoothie promotion highlights the potential growth for the fitness technology industry in engaging consumers through rewards-based programs. ## Related on Trend Hunter - [Organic Pumpkin Smoothie Lineups](https://www.trendhunter.com/trends/new-organic-pumpkin-smoothies.md) - [Meal Replacement Smoothies](https://www.trendhunter.com/trends/power-meal-smoothies.md) - [GLP-1 Support Smoothies](https://www.trendhunter.com/trends/glp1-support-menu.md) - [Summer-Ready Refreshing Smoothies](https://www.trendhunter.com/trends/sk-refresherss.md) - [Recovery-Promoting Blueberry Smoothies](https://www.trendhunter.com/trends/blueberry-tart-cherry-smoothie.md) - [Satiating Pumpkin Smoothies](https://www.trendhunter.com/trends/pumpkin-power-meal-smoothie.md) - [Flavorful Fiber-Packed Smoothies](https://www.trendhunter.com/trends/fibermaxxing-smoothie.md) - [Espresso-Infused Cocoa Smoothies](https://www.trendhunter.com/trends/vegan-coffee-mocha-smoothie.md) - [Complimentary Coffee Smoothie Promotions](https://www.trendhunter.com/trends/smoothie-king-stars-for-smoothies.md)