# Low-Sugar Keto Cereals Kashi GO Keto-Friendly Cereal Boasts 12 Grams of Plant-Based Protein By Laura McQuarrie | Published 2021-01-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/keto-cereals References: [prnewswire](https://www.prnewswire.com/news-releases/new-kashi-go-keto-friendly-cereal-goes-low-on-sugar--high-on-flavor-301207175.html) & [kashi](http://www.kashi.com) [Kashi](https://www.trendhunter.com/trends/maple-waffle-crisp-cereal-by-kashi) GO Keto-Friendly Cereal is the brand's first foray into [keto-friendly foods](https://www.trendhunter.com/trends/peanut-butter-caramel-crunch) and the nourishing product shares 12 grams of plant-based protein with just one gram of sugar. The [grain-free cereals](https://www.trendhunter.com/trends/holies-cereal) are available in flavors like Cinnamon Vanilla and Dark Cocoa, which are naturally sweetened with a combination of allulose and monk fruit. The nutritious cereals are made with ingredients like pea protein, lentil and chickpea flour, and they offer a healthier take on beloved dessert flavors. While the Dark Cocoa flavor is said to remind of a comforting cup of hot chocolate, the Cinnamon Vanilla flavor is the brand's own take on a freshly baked cinnamon roll. According to Melanie Hall, Director of Brand Marketing at Kashi and Registered Dietician: "We know that consumers are leaving traditional cereal behind to meet their evolving needs, adopting diets that limit sugar intake, increase protein content, and avoid grains." Image Credit: Kashi ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 34% | Activity: 48% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Keto-friendly Cereals:** Opportunity for food companies to develop more keto-friendly cereal options with increased protein and low sugar content. - **Alternative Proteins:** Opportunity for food companies to explore alternative plant-based proteins like pea, lentil, and chickpea flour for cereal manufacturing. - **Naturally Sweetened Flavors:** Opportunity for food companies to use natural sweeteners like allulose and monk fruit to introduce new flavor profiles to their cereal products. ### Where This Applies - **Food and Beverage:** Opportunity for the food and beverage industry to innovate and cater to the growing demand for low-sugar and keto-friendly foods. - **Health and Wellness:** Opportunity for health and wellness companies to market low-sugar and keto-friendly cereals as a convenient and nutritious breakfast option. - **Plant-based Foods:** Opportunity for plant-based food companies to expand their product lines to include keto-friendly and low-sugar cereals made with alternative plant-based proteins. ## Related on Trend Hunter - [Keto-Friendly Breakfast Cereals](https://www.trendhunter.com/trends/triple-berry-blast-cereal.md) - [Nostalgic Keto-Friendly Cereals](https://www.trendhunter.com/trends/incredibowl.md) - [Single-Serve Keto Cereals](https://www.trendhunter.com/trends/cereal-in-a-bag.md) - [Naturally Sweetened Protein Cereals](https://www.trendhunter.com/trends/legion-protein-cereal.md) - [Lifestyle-Conscious Cereal Products](https://www.trendhunter.com/trends/kelloggs-special-k-cereals.md) - [Protein-Rich Low-Sugar Cereals](https://www.trendhunter.com/trends/brave-super-hoops.md) - [Healthy Chocolate-Hazelnut Cereals](https://www.trendhunter.com/trends/choc-hazelnut-cereal.md) - [Nostalgic Cereal Protein Shakes](https://www.trendhunter.com/trends/koia-1.md) - [Chocolatey Protein-Packed Cereals](https://www.trendhunter.com/trends/high-protein-bites.md)