# Luxurious Sexual Wellness Brands KETISH Makes Wellness-Focused Solutions That Banish Shame By Laura McQuarrie | Published 2021-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ketish References: [thezoereport](https://www.thezoereport.com/beauty/huda-kattan-ketish-launch) & [getketish](https://getketish.com/password) KETISH is a new sexual lifestyle brand that's on a mission to make female shame a thing of the past. As founder Emaan Abbass described in a press release, "We want to take [feminine and sexual wellness](https://www.trendhunter.com/trends/embodiment) outside of the pharmacy — a place that’s typically associated with something being wrong, or feeling sick." The beautifully designed products were created with wellness in mind and they're designed to be taken on the go and used without embarrassment. Unlike many [feminine care brands](https://www.trendhunter.com/trends/o-positiv-health) that opt for florals and pastel-colored packaging, KETISH takes a boldly divergent approach. KETISH is launching with the support of Huda Kattan's incubator program, HB Angels, and it is designed to make [sexual health and wellness](https://www.trendhunter.com/trends/sexual-health) feel luxurious, fun and dignified. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 98% | Activity: 100% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Luxurious Sexual Wellness:** Opportunity for brands to create beautifully designed products that prioritize wellness and break down shame around sexuality. - **Wellness-focused Sexual Products:** Opportunity to create sexual wellness brands that focus on natural ingredients and promote overall health. - **Disruptive Design for Feminine Care:** Opportunity for brands to depart from traditional feminine care packaging, using bold packaging designs that break the mold. ### Industries Being Reshaped - **Sexual Wellness:** The industry has an opportunity to create luxurious products that prioritize wellness, health, and dignity in connection with sexual health. - **Feminine Care:** The industry has an opportunity to depart from traditional packaging and design for feminine care products with bold and innovative designs. - **Natural Products:** The natural products industry could create products that focus on sexual wellness as a part of overall health to provide more options for customers. ## Related on Trend Hunter - [Intimate Wellness Brand Launches](https://www.trendhunter.com/trends/niches-nooks.md) - [Skin-Caring Intimate Products](https://www.trendhunter.com/trends/hey-sweet-cheeks.md) - [Sexual Wellness Product Launches](https://www.trendhunter.com/trends/head-south-radio.md) - [Men's Sexual Wellness Companies](https://www.trendhunter.com/trends/mens-sexual-wellness.md) - [Sense-Activating Wellness Product Lines](https://www.trendhunter.com/trends/cleste-wellness.md) - [Retail Sexual Wellness Expansions](https://www.trendhunter.com/trends/tabu.md) - [Womens Sexual Wellness Brands](https://www.trendhunter.com/trends/the-dott-wand.md) - [Elevated Vegan Lubricants](https://www.trendhunter.com/trends/luxury-lubricant.md) - [Sensual Self-Care Essentials](https://www.trendhunter.com/trends/pleasing-4.md)