# Pop-Up Bloody Mary Bars Vodka Brand Ketel One is Hosting a Summertime Pop-Up Bar in London By Rebecca Byers | Published 2015-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ketel-one References: [eventmagazine](http://www.eventmagazine.co.uk/ketel-one-launches-branded-kitchen-london/brands/article/1346055) & [designmynight](http://www.designmynight.com/london/bars/city-of-london/the-folly) Located inside The Folly restaurant in central London, the [Ketel One](https://www.trendhunter.com/trends/spirit-advisor) [Bloody Mary Kitchen](https://www.trendhunter.com/trends/yellow-tomato-bloody-mary-mix) is a fun summertime experience running between May and September 2015. The colorful Ketel One Kitchen features a garden-inspired decor and is sure to inspire a creative Bloody Mary session of one's own. A highlight of the Ketel One Bloody Mary experience is the masterclasses offered twice weekly that are accompanied by delicious Folly menu items such as blueberry pancakes and sourdough avocado toast with poached eggs. The [pop-up bar](https://www.trendhunter.com/trends/cheoreom-x-krush-somaek) has its own menu of various incarnations of the Bloody Mary and will feature bartenders ready to share their tips and tricks. The unique branded experience is an excellent memorable way for consumers to interact with Ketel One in a way that feels natural and sophisticated. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 56% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Pop-up Bars:** Creating memorable experiences for consumers through branded pop-up bars. - **Creative Cocktail Sessions:** Inviting consumers to explore and experiment with a brand's signature cocktails in a fun, interactive way. - **Masterclass Events:** Providing consumers with educational and entertaining experiences that showcase a brand's expertise and unique offerings. ### Industries Being Reshaped - **Alcoholic Beverages:** Creating branded experiences to capture consumer attention and build brand loyalty. - **Hospitality:** Collaborating with brands to create unique, immersive experiences for guests. - **Event Planning:** Partnering with brands to create dynamic and engaging pop-up experiences that excite and delight attendees. ## Related on Trend Hunter - [Bottled Bloody Marys](https://www.trendhunter.com/trends/laiba.md) - [Immersive Pop-Up Martini Bars](https://www.trendhunter.com/trends/duet.md) - [Shareable Bloody Mary Cocktails](https://www.trendhunter.com/trends/bloody-mary-in-a-can.md) - [High-Quality Bacon-Flavored Vodkas](https://www.trendhunter.com/trends/chilli-bacon-vodka.md) - [Pickle-Infused Brunch Cocktails](https://www.trendhunter.com/trends/dill-pickle-bloody-mary.md) - [Botanical-Infused RTD Cocktails](https://www.trendhunter.com/trends/ketel-one-botanical-vodka.md) - [Bloody Mary Ketchups](https://www.trendhunter.com/trends/zing-zang-bloody-mary-ketchup.md) - [Condiment-Branded Cocktail Mixes](https://www.trendhunter.com/trends/lea-perrins-zesty-bloody-mary-mix.md) - [Plant-Powered Bloody Marys](https://www.trendhunter.com/trends/bloody-mary-spritz.md)