# Unique Bespoke Cocktail Kits Ketel One Family-Made Vodka & Cocktail Courier Joins Forces on a Kit By Amy Duong | Published 2018-09-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ketel-one-familymade References: [cocktailcourier](https://www.cocktailcourier.com/) [Ketel One Family](https://www.trendhunter.com/trends/spirit-advisor)-Made Vodka joins Shakestir's Cocktail Courier work in collaboration to create a one-of-a-kind [cocktail kit](https://www.trendhunter.com/trends/margarita-kit) that delivers everything one needs to create a classic Emmy cocktail in one's own home. This year marks a milestone for the Annual Emmy Awards as it reaches its 70th year, and Ketel One Family-Made Vodka will be its official spirits partner. The latest collaboration brings a celebrity-like celebration into one's own home with official cocktail recipes curated by [award-winning bartender](https://www.trendhunter.com/trends/eggnog-cocktail-kit) Charles Joly himself. The Ketel One Family-Made Vodka x Cocktail Courier kit can be delivered right to a doorstep, with each box carefully packaged with all the essential ingredients and garnishes. There will be a printed instruction sheet that labels each step behind making each drink. Additionally, perishable items are packaged within refrigerated packs to ensure freshness during their transportation journey. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 20% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Bespoke Cocktail Kits:** Opportunity to create personalized cocktail experiences at home with curated ingredients and instructions. - **Collaborative Kits:** Opportunity to collaborate with well-known brands to create unique and exclusive cocktail kits. - **Celebrity-inspired Kits:** Opportunity to recreate famous cocktails at home with official recipes curated by award-winning bartenders. ### Who This Affects Most - **Alcohol:** Disruptive innovation opportunity in the alcohol industry to deliver high-quality cocktail ingredients directly to consumers. - **Food Delivery:** Disruptive innovation opportunity in the food delivery industry to expand product offerings to include cocktail kits. - **E-commerce:** Disruptive innovation opportunity in the e-commerce industry to create a niche market for specialty cocktail kits. ## Related on Trend Hunter - [Film-Centric Mixology Kits](https://www.trendhunter.com/trends/absolut-x-wicked.md) - [Festive Vodka Campaigns](https://www.trendhunter.com/trends/spirit-advisor.md) - [Limited-Edition Orange Liqueur Kits](https://www.trendhunter.com/trends/cosmos-caviar-kit.md) - [Ready-to-Mix Espresso Martini Kits](https://www.trendhunter.com/trends/absolut-x-kahlua-espresso-martini-kit.md) - [Regionally Inspired Cocktail Kits](https://www.trendhunter.com/trends/summer-cocktail-kit.md) - [DIY Celebration Drink Kits](https://www.trendhunter.com/trends/cheers-to-you-cocktail-kit.md) - [Ready-to-Pour Cocktail Gifts](https://www.trendhunter.com/trends/deko-cocktails-gift-box.md) - [Versatile RTD Cocktails](https://www.trendhunter.com/trends/the-cocktail-collection.md) - [Retro-Modern Martini Kits](https://www.trendhunter.com/trends/martini-kit.md)