# Ketchup-Colored Tattoo Inks Heinz is Developing a Red Ink for Ketchup-Themed Tattoos By Laura McQuarrie | Published 2023-03-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ketchupthemed-tattoo References: [famouscampaigns](https://www.famouscampaigns.com/2023/03/heinz-developing-a-ketchup-red-tattoo-ink-for-their-most-devoted-fans/?utm_source=rss&utm_medium=rss&utm_campaign=heinz-developing-a-ketchup-red-tattoo-ink-for-their-most-devoted-fans)  [Heinz](https://www.trendhunter.com/trends/heinz-tattoo-bottle) is currently working on developing a red ink to be used in ketchup-themed tattoos. Often, red ink is made with harmful ingredients that lead it to being banned or not used and Heinz is determined to offer tattoo lovers a safe alternative. For this project, the brand is working with Electric Ink to develop the ink with non-toxic ingredients, which will be a perfect color match for its iconic tomato product. Back in 2012, ketchup enthusiast Ed Sheeran got the image of a Heinz Ketchup bottle inked on his right arm. Soon, many more fans of the condiment will be able to get a red tattoo ink to show their love of the brand's ketchup in a similar way. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 84% | Activity: 84% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Non-toxic Tattoo Ink:** Heinz and Electric Ink are developing non-toxic tattoo ink for ketchup-themed tattoos. - **Branded Tattoos:** The rise of branded tattoos, such as Heinz ketchup-themed tattoos. - **Safe Ink Alternatives:** The demand for safe and non-harmful tattoo ink alternatives, such as the ink being developed by Heinz and Electric Ink. ### Who This Affects Most - **Tattoo and Body Art:** The tattoo and body art industry, which can utilize safe and non-toxic tattoo ink alternatives. - **Condiments:** The condiment industry, which can explore branded merchandise and collaborations with tattoo artists. - **Consumer Goods:** The consumer goods industry, which can offer safe and non-toxic alternatives to traditional products, such as tattoo ink. ## Related on Trend Hunter - [Condiment Tattoo Bottles](https://www.trendhunter.com/trends/heinz-tattoo-bottle.md) - [Ketchup-Colored Interior Paints](https://www.trendhunter.com/trends/ketchup-colored-interior-paint.md) - [Color-Matching Ketchup Labels](https://www.trendhunter.com/trends/color-of-heinz.md) - [Fake Tomato Sauce Blood](https://www.trendhunter.com/trends/heinz-tomato-blood-ketchup-1.md) - [Saucy Singer Autographs](https://www.trendhunter.com/trends/sauceographs.md) - [Paper Ketchup Bottles](https://www.trendhunter.com/trends/heinz-paper-bottle-packaging.md) - [Singer-Starring Hot Sauce Ads](https://www.trendhunter.com/trends/tingly-teds.md) - [Mars-Inspired Tomato Condiments](https://www.trendhunter.com/trends/heinz-marz-edition-ketchup.md) - [Hot Sauce Autographs](https://www.trendhunter.com/trends/sauceograph.md)