# Ketchup Slip-and-Slides Pringles Set Up a 50-Foot Condiment Slide to Launch a New Flavor By Mary Van Puymbroeck | Published 2017-06-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ketchup-slipandslide References: [dailyhive](http://dailyhive.com/toronto/ketchup-slip-n-slide-toronto-2017) & [instagram](https://www.instagram.com/pringlesca/) In honor of National Ketchup Day, [Pringles](https://www.trendhunter.com/trends/van-holtens-and-pringles) set up a ketchup slip-and-slide to celebrate and launch its newest flavor. As a popular Canadian snack food, it was surprising that Pringles didn't release a [ketchup-flavored chip](https://www.trendhunter.com/trends/pringles-chip-flavors) sooner, but in true ketchup-bottle-fashion, we got more than we bargained for when it did arrive. To honor the special day, Pringles set up a ketchup slip-and-slide where daring guests had to suit up in a yellow protective suit and throw themselves down a ketchup-filled slippery slide. Those who participated in the slide got their name entered in a draw for $1,000 and had the opportunity to participate in breaking the world record for most Canadians to slide down a ketchup slip-and-slide. This kind of [interactive marketing](https://www.trendhunter.com/trends/heinz-ketchup-zero) is a great way to get urban Millennials involved with brand content and simultaneously build brand recognition. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 59% | Activity: 65% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Marketing:** Implementing interactive marketing strategies can engage urban Millennials and build brand recognition. - **Experiential Events:** Hosting unique and adventurous events like slip-and-slides can create memorable experiences for consumers. - **Limited Edition Product Launches:** Launching a new product in a creative and fun way, such as using a slip-and-slide, can generate excitement and drive sales. ### Sectors Adopting This - **Snack Food:** Snack food brands can leverage interactive marketing techniques to connect with younger consumers and enhance brand loyalty. - **Outdoor Recreation:** By creating adventurous and interactive events like slip-and-slides, the outdoor recreation industry can attract new customers and boost engagement. - **Consumer Goods:** Utilizing experiential events and creative product launches can help consumer goods companies stand out in a competitive market and increase brand visibility. ## Related on Trend Hunter - [Ketchup Dispenser Billboards](https://www.trendhunter.com/trends/smack-for-heinz.md) - [Slow-Motion Ketchup Races](https://www.trendhunter.com/trends/slowmaster-57.md) - [Flirty Food Billboards](https://www.trendhunter.com/trends/mccain-fries-and-heinz-ketchup.md) - [Limited-Time Ketchup Dip Offerings](https://www.trendhunter.com/trends/heinz-chip-dip.md) - [Runner-Targeted Ketchup Campaigns](https://www.trendhunter.com/trends/run-on-heinz.md) - [Imaginative Condiment Campaigns](https://www.trendhunter.com/trends/you-can-already-taste-it.md) - [Soda-Infused Ketchups](https://www.trendhunter.com/trends/colachup.md) - [Built-In Ketchup Unit Boxes](https://www.trendhunter.com/trends/heinz-dipper.md) - [Ultra-Flavorful Snack Collaborations](https://www.trendhunter.com/trends/van-holtens-and-pringles.md)