# Pouch-Style QSR Sauce Packets This Ketchup Sachet Packaging Design Offers Easy Access By Michael Hemsworth | Published 2021-05-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ketchup-sachet-packaging-design References: [tuvie](https://www.tuvie.com/redesigned-ketchup-sachet-packaging-for-dipping-or-squeezing/) & [behance.net](https://www.behance.net/ameyamistry) This ketchup sachet packaging design has been designed by Ameya Mistry as a new take on classic condiment packaging that would work to transform the user experience. The packaging makes use of a trapezoid shape that would enable it to be more easily squeezed, while also allowing fries to be dipped directly into it, if desired. This would work to maximize access and allow for a mess-free experience when eating in the car or out of the house. The ketchup sachet packaging design is conceived with polypropylene that makes it highly resistant to acids and cracking, while also being 100% recyclable. The condiment packaging is imagined with McDonald's branding, but shows strong merit for being well-suited for use by virtually any brand. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 72% | Activity: 68% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Squeezeable Sauce Packets:** Opportunity for companies to redesign their condiment packaging with easily squeezable and mess-free options like the ketchup sachet. - **Direct-to-food Packaging:** Potential for condiment packaging to be designed with shapes that allow easy dipping that transforms the user experience, like the trapezoid shape used in the ketchup sachet. - **Eco-friendly Condiment Packaging:** Innovative use of materials, like polypropylene, in condiment packaging can provide eco-friendly and recyclable options for companies to consider. ### Sectors Adopting This - **Fast Food Restaurants:** Opportunity for fast food chains like McDonald's to redesign and innovate their condiment packaging for a more user-friendly experience. - **Packaging Design:** Potential for packaging design companies to create unique and innovative packaging solutions for condiments that prioritize functionality and sustainability. - **Food Service Industry:** Other companies in the food service industry could benefit from exploring the possibilities of reimagining their own condiment packaging and enhancing the user experience, such as those in the catering or delivery sectors. ## Related on Trend Hunter - [Built-In Ketchup Unit Boxes](https://www.trendhunter.com/trends/heinz-dipper.md) - [Redesigned Fry Boxes](https://www.trendhunter.com/trends/dipper.md) - [Naturally-Crafted Ketchup Cups](https://www.trendhunter.com/trends/red-gold-dunk-cup.md) - [Portable Sauce-Dispensing Bottles](https://www.trendhunter.com/trends/ksooly-squeeze-bottle.md) - [Ketchup Packet Phone Cases](https://www.trendhunter.com/trends/heinz-phone-case.md) - [Accessible Burger Packaging](https://www.trendhunter.com/trends/accessible-burger-packaging.md) - [Squeezable Sour Cream Packaging](https://www.trendhunter.com/trends/squeezable-packaging.md) - [Fully Recyclable Condiment Packaging](https://www.trendhunter.com/trends/heinz-tomato-ketchup.md) - [Tomato Sauce Pouches](https://www.trendhunter.com/trends/le-sauce-co.md)