# Branded Ketchup Packet Rollers Heinz Debuts a New Ketchup Innovation–the New Packet Roller By Grace Mahas | Published 2021-09-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ketchup-packet-rollers References: [HeinzPacketRoller](http://www.HeinzPacketRoller.com) & [youtube](https://www.youtube.com/watch?v=ner6wlUTqpE) HEINZ is helping fans get the most out of their [ketchup packets](https://www.trendhunter.com/trends/sauce-packet-jacket) with the launch of the new [Heinz](https://www.trendhunter.com/trends/heinz-dipper) Packet Rollers. Whether you’re getting takeout, delivery, or going to the drive-thru, the new device will ensure you can get every last bit of sauce. Ashleigh Gibson, Brand Director, HEINZ, commented on the new launch, stating: “There are few things better than the unmistakable taste of HEINZ and enjoying a meal with family and friends. Our packets bring the magic to mealtime no matter where people are having their burger and fries but squeezing out every drop is no easy feat. We engineered the HEINZ Packet Roller to give fans a whole new way to savor their favorite condiment and ensure the last drop never goes to waste again.” Condiment lovers can snag theirs for $5.70 by visiting HeinzPacketRoller.com Image Credit: HEINZ ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 62% | Activity: 94% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Packet Roller Innovation:** The Heinz Packet Roller introduces a new way of consuming condiments, creating opportunities for innovative packaging designs and functionality in the food and beverage industry. - **Sustainability in Packaging:** As consumers continue to demand sustainability, there is an opportunity to create sustainable packaging materials and designs for condiments in the food and beverage industry. - **Convenience-oriented Packaging:** The Heinz Packet Roller caters to the growing demand for more convenient-to-use packaging designs for condiments, opening up opportunities for innovative designs and features in packaging in the food and beverage industry. ### Where This Applies - **Food and Beverage:** The food and beverage industry can benefit from the innovations and opportunities brought about by the Heinz Packet Roller. - **Packaging:** Opportunities exist in the packaging industry to create new designs and features that cater to the growing demand for more convenient, sustainable condiment packaging. - **Consumer Goods:** Innovation opportunities exist in the consumer goods industry to create new convenience-oriented packaging for condiments and other food products. ## Related on Trend Hunter - [Built-In Ketchup Unit Boxes](https://www.trendhunter.com/trends/heinz-dipper.md) - [Unused Condiment Exchanges](https://www.trendhunter.com/trends/heinz-tradeup.md) - [Customizable Sauce Dispensers](https://www.trendhunter.com/trends/kraft-heinz-1.md) - [Package Opener Dental Accessories](https://www.trendhunter.com/trends/heinz-grillz.md) - [Redesigned Fry Boxes](https://www.trendhunter.com/trends/dipper.md) - [Collectible Condiment Packets](https://www.trendhunter.com/trends/saucemerica.md) - [Ketchup Dispenser Billboards](https://www.trendhunter.com/trends/smack-for-heinz.md) - [Runner-Targeted Ketchup Campaigns](https://www.trendhunter.com/trends/run-on-heinz.md) - [Ketchup Packet Phone Cases](https://www.trendhunter.com/trends/heinz-phone-case.md)