# Condiment-Flavored Ice Creams Gelati Created a Ketchup Ice Cream in Honor of Ed Sheeran By Laura McQuarrie | Published 2018-05-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ketchup-ice-cream References: [people](http://people.com/food/heinz-ketchup-ice-cream-flavor-ed-sheeran/) & [instagram](https://www.instagram.com/p/BikdT4zDWpd/?taken-by=gelati_icecream) In order to welcome singer Ed Sheeran back to Ireland, Gelati launched an unusual product—ketchup ice cream. As unconventional as this sounds, Sheeran is such a fan of [Heinz Ketchup](https://www.trendhunter.com/trends/mccain-fries-and-heinz-ketchup) that he has the condiment company's logo tattooed on his body. For fans who will be attending the singer's concert, Gelati is offering free cones of its [tomato ketchup ice cream](https://www.trendhunter.com/trends/kfc-and-hackney-gelato). The red-colored ice cream scoops are in fact made with real ketchup, which also serves as a topping for the frozen treat. When refining the flavor of the ice cream, Gelati encountered challenges with sugar and salt, as both serve as anti-freezing agents. However, Gelati now hopes to draw in Ed Sheeran himself with its perfected recipe. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 71% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Condiment-flavored Foods:** Opportunities for innovative food combinations using unconventional flavors, particularly in the ice cream industry. - **Celebrity-inspired Products:** Exploring unique product ideas based on celebrity interests and preferences. - **Novelty Food Experiences:** Creating memorable food experiences through unusual flavors or presentation. ### Where This Applies - **Food and Beverage:** Innovation opportunities in the ice cream industry surrounding the creation of new and unconventional flavors. - **Celebrity Endorsements:** Opportunities for companies to collaborate with celebrities on unique and personalized product campaigns. - **Tourism and Events:** Providing unique food experiences, such as unconventional ice cream flavors, as a way to draw in customers and enhance tourism and event experiences. ## Related on Trend Hunter - [Ketchup-Colored Tattoo Inks](https://www.trendhunter.com/trends/ketchupthemed-tattoo.md) - [Unconventional Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project.md) - [Burger-Inspired Ice Creams](https://www.trendhunter.com/trends/cheeseburger-ice-cream.md) - [Singer-Starring Hot Sauce Ads](https://www.trendhunter.com/trends/tingly-teds.md) - [Hot Sauce Autographs](https://www.trendhunter.com/trends/sauceograph.md) - [Ketchup-Colored Interior Paints](https://www.trendhunter.com/trends/ketchup-colored-interior-paint.md) - [Tangy-Sweet Ketchup Smoothies](https://www.trendhunter.com/trends/heinz-tomato-ketchup-smoothie.md) - [Album-Inspired Ice Creams](https://www.trendhunter.com/trends/play-pink-ice-cream.md) - [Saucy Singer Autographs](https://www.trendhunter.com/trends/sauceographs.md)