# Fermented Ketchup Condiments BAO's 'Sour K'chup' is Made with Ancient Lacto-Fermentation By Laura McQuarrie | Published 2016-11-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ketchup-condiments References: [baofoodanddrink](https://www.baofoodanddrink.com/products/bao-raw-kchup-8-oz-case-of-4) Consumers have come to know that they can find ketchup condiments in Sriracha, BBQ and other gourmet flavors, but [BAO](https://www.trendhunter.com/trends/dark-horse-menu) is a company that's putting a fresh spin on the sauce. BAO's Sour K'chup sauce is one that's made with an ancient method of lacto-fermentation, meaning that beneficial bacteria is kept "unpasteurized, alive and vibrant." In terms of taste, the Sour K'chup is described as "tart" and "briny," especially because the [ketchup condiment features no added sugars](https://www.trendhunter.com/trends/heinz-tomato-ketchup-zero). Now that many consumers have become interested in nourishing the health of "the second brain"—also known as the gut—probiotic, cultured and fermented foods and beverages like [kimchi, kombucha, kefir, sauerkraut](https://www.trendhunter.com/trends/sprout-kimchi) and other age-old concoctions are being thrust into the spotlight. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Lacto-fermentation Condiments:** Exploring lacto-fermentation as a means of differentiating traditional condiments with tangy and briny flavors. - **Probiotic Condiments:** Satisfy the growing demand for gut-healthy foods by introducing fermented and probiotic condiments to the market. - **Sugar-free Condiments:** Addressing the health-conscious consumers' need for low-sugar condiments without sacrificing flavor or texture. ### Sectors Adopting This - **Health Foods:** Integrating fermented, probiotic condiments into the health food sector to offer foods that improve gut health. - **Natural Foods:** Capitalizing on growing demand for natural and organic foods by introducing sugar-free, fermented and probiotic condiments. - **Gourmet Foods:** Elevating traditional condiments to gourmet level by offering unique, lacto-fermented, and probiotic condiments. ## Related on Trend Hunter - [Fermented Condiment Hybrids](https://www.trendhunter.com/trends/kraut-chi.md) - [Bold Gut-Friendly Condiments](https://www.trendhunter.com/trends/everything-sauces.md) - [Modern Functional Kvass Lines](https://www.trendhunter.com/trends/biotic-ferments.md) - [Digestion-Friendly Ketchups](https://www.trendhunter.com/trends/digestion-friendly-ketchup.md) - [Tasty Probiotic-Rich Ferments](https://www.trendhunter.com/trends/small-town-cultures.md) - [Health-Focused Condiments](https://www.trendhunter.com/trends/healthfocused-condiments.md) - [Spirited Dill Sauerkrauts](https://www.trendhunter.com/trends/whiskey-dill-kraut.md) - [Unique Health Shots](https://www.trendhunter.com/trends/kimchi-shot.md) - [Naturally Fermented Kefir Sodas](https://www.trendhunter.com/trends/fizzy-probiotic-drinks.md)