# Chip Showdown Apps This Doritos' Ketchup Chips Challenge Tests a Phone User's Patience By Laura McQuarrie | Published 2015-02-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ketchup-chips References: [marketingmag](http://www.marketingmag.ca/brands/doritos-dares-fans-to-hold-on-to-what-they-love-ketchup-138104?rss=yes) & [doritosketchup](https://doritosketchup.ca/en/) Last year, [Doritos](https://www.trendhunter.com/trends/doritos-snack-chips)' Ketchup Chips were reintroduced in limited numbers after being absent from the shelves of stores for 10 years—then they sold out in a matter of five weeks. Now, to celebrate the return of the [flavored potato chips](https://www.trendhunter.com/trends/walkers-chips), the brand is challenging its most devoted fans to a special showdown. The [interactive mobile app](https://www.trendhunter.com/trends/chipotle-iq-2025) takes the form of a game called 'The Hold Out,' asking fans to press down on a button for as long as they possibly can. The winner will receive the last bag of Doritos' Ketchup Chips preserved in a glass case, in addition to a year's supply of chips. The unusual challenge will run throughout the month of March, giving millennials plenty of time on their spring breaks to spend time competing for chips. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 33% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Limited Edition Revival:** Opportunity for brands to reintroduce limited edition products to generate excitement and drive sales. - **Interactive Mobile Apps:** Potential for brands to create engaging mobile apps that connect with consumers and offer unique experiences. - **Gamification Marketing:** Incorporating gamification elements in marketing initiatives to captivate and motivate target audiences. ### Industries Being Reshaped - **Snack Food Industry:** Snack food companies can leverage limited edition releases and interactive apps to attract and engage consumers. - **Mobile App Development:** Opportunity for mobile app developers to collaborate with brands in creating interactive and gamified apps. - **Marketing and Advertising:** Incorporating gamification strategies in marketing campaigns can help businesses stand out and better connect with their target audience. ## Related on Trend Hunter - [Condiment-Flavored Snack Chips](https://www.trendhunter.com/trends/doritos-snack-chips.md) - [Limited-Time Ketchup Dip Offerings](https://www.trendhunter.com/trends/heinz-chip-dip.md) - [Potato Chip Flavor Challenges](https://www.trendhunter.com/trends/do-us-a-flavor-1.md) - [Ultra-Fresh Potato Chips](https://www.trendhunter.com/trends/festival-of-flavor.md) - [Shawarma-Style Chip Collaborations](https://www.trendhunter.com/trends/the-walking-shawarma.md) - [Snack-Silencing AI Tech](https://www.trendhunter.com/trends/doritos-silent.md) - [Multidimensional Fan Experiences](https://www.trendhunter.com/trends/stranger-things-season-4.md) - [QSR Plunge Buckets](https://www.trendhunter.com/trends/ruffles-and-kfc.md) - [Streaming Series Snack Chips](https://www.trendhunter.com/trends/pepsico-and-netflix.md)