# Spicy Artisan Ketchup Branding Hatchup Katchup is a Gourmet Condiment Handmade in New Mexico By Rebecca Byers | Published 2016-02-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ketchup-branding References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/02/hatchup-katchup.html) This bold example of ketchup branding hails from the United States, although the creative team that realized its visual branding is actually based in Russia. Hatchup Katchup is a [gourmet condiments brand](https://www.trendhunter.com/trends/shes-the-sauce) hand-producing their unique [spicy ketchup blend](https://www.trendhunter.com/trends/chili-crisp-ketchup) in New Mexico from carefully sourced high-quality ingredients. Given that Hatchup Katchup is vegan-friendly, gluten-free, GMO-free and contains for high-fructose corn syrup, the piquant ketchup blend is a guilt-free choice to serve not only to yourself, but to your loved ones as well. The perfect addition to any well-stocked pantry or an ideal unconventional hostess gift, this example of [gourmet ketchup](https://www.trendhunter.com/trends/heinz-tomato-ketchup-zero) proves that consumers are willing to spend more on high-quality condiments and other food additives in order to elevate home-cooked meals quickly and reliably. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 8% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Gourmet Condiments:** The trend towards gourmet condiments proves that consumers are willing to spend more on high-quality food additives to elevate home-cooked meals. - **Artisanal Food:** The popularity of Hatchup Katchup demonstrates the trend towards artisanal food that uses carefully sourced high-quality ingredients and unique recipe blends. - **Healthy Food:** Hatchup Katchup's vegan, gluten-free, non-GMO, and high-fructose corn syrup-free ingredients highlight the trend towards healthy and guilt-free food choices. ### Who This Affects Most - **Food Manufacturing:** There is an opportunity for food manufacturers to capitalize on the trend towards gourmet, artisanal, and healthy food options. - **Food Packaging:** An opportunity for food packaging companies to develop packaging that emphasizes the premium quality of the product and unique recipe blends. - **Specialty Food Retail:** The trend towards gourmet, artisanal, and healthy food options presents an opportunity for specialty food retailers to cater to consumers who are willing to spend more on unique and high-quality food products. ## Related on Trend Hunter - [Bold Southern-Inspired Sauces](https://www.trendhunter.com/trends/sauces-seasonings.md) - [Peri Peri-Flavored Ketchups](https://www.trendhunter.com/trends/nandos-periketchup.md) - [Accessible Free-From Condiment Collections](https://www.trendhunter.com/trends/smash-kitchen.md) - [Artisan-Quality Condiment Collections](https://www.trendhunter.com/trends/primal-kitchen-commitments.md) - [Naturally Formulated Hot Sauces](https://www.trendhunter.com/trends/vadasz-hot-sauces.md) - [Planetary Ketchup Condiments](https://www.trendhunter.com/trends/hunts-uranus-ketchup.md) - [Opulent Condiment Crossbody Bags](https://www.trendhunter.com/trends/kate-spade-new-york-1.md) - [Spicy Ketchup Condiments](https://www.trendhunter.com/trends/heinz-hot-varieties.md) - [Health-Focused Condiments](https://www.trendhunter.com/trends/healthfocused-condiments.md)